Fresh off the success of the previous integrated campaign « Enchanted Holidays » featuring the Maison’s signature bows, Mazarine brings back the experience, pushing it to its climax. It is a celebration of a unique and impactful « perfect gift»  that makes for true digital retail-tainment.
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Even more integrated than before, the campaign was conceived in advance with Viktor & Rolf to ensure a cohesive consumer journey. The bell serves as a common thread, connecting everything from the limited-edition fragrance, to the store displays and digital assets. Once again, Mazarine has rolled out a comprehensive package, offering a galaxy of content for social and media purposes, a CRM program and an online game, deployed across key markets.
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With surprising choreographies and fairytale lights, the iconic Flowerbomb, Bonbon and Spicebomb perfumes are true stars of the ballet. In addition to the main film, multiple digital spin-offs reveal limited-edition fragrances and gift sets ... What does one gift at the end the most magical year ?