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Whipping up a scandal for the new Jean Paul Gaultier fragrance

Mazarine whips up a scandal for the launch of the new women’s fragrance by Jean Paul Gaultier.

 

Following on from its first high-profile Jean Paul Gaultier campaign for « Classique » and « Le Mâle », Mazarine takes on the launch of the new women’s fragrance, Scandal. A shameless, totally off-the-wall campaign that shakes up the Jean Paul Gaultier perfume once again.

 

With « Scandal », Mazarine explores a new facet of the designer’s sassy universe whose offbeat spirit and taboo-breaking approach play around with the notion of power…

The film is a celebration of this bold, free, strong woman. A woman in a position of power by day and a sexy, fun-loving party-girl by night, who fully embraces her dual nature. The TV commercial was first aired in a prime-time slot on the evening of Sunday 2 July on TF1. On 3 July a large-scale media plan was rolled out in France and internationally.

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