logo LMI 2018 MazarineAsiaPacifique


For Fall Winter 2018, DKNY has teamed up with Mazarine to launch its new 100% DKNY communication platform which reconnects with the original spirit of the brand.

Shot by fashion photographer Olivier Hadlee Pearch, the global multimedia campaign celebrates the diversity, energy and eclectism of New York City through a series of singular and personal portraits of models Soo Joo Park, Alanna Arrington and Dilone.


Each portrait is a unique sum of percentages adding up to 100% and describing each model’s unique personality and lifestyle.

Recognizing that people want to participate in campaigns that connect to their life and today’s culture, the campaign aims to federate the community of NY lovers around the worldby inviting people to celebrate and reveal their personal 100%DKNY portrait via social media content POS and Street activations with the #IAMDKNY.