To celebrate the 100th anniversary of the iconic N°5, CHANEL and Mazarine have co-realized a one-of-a-kind digital experience called CHANEL FACTORY 5. A website based on WebGL technology (innovative real time 3D) allows the visitor to take control of the camera to discover and shop the 17 limited edition products, either via the 5 factory zones, or via the product pages. All the products can be discovered in augmented reality.