CHANEL FACTORY 5

Creative Intelligence

Fragrance & beauty

E-com & platforms

Campaign & Content

To celebrate the 100th anniversary of the iconic N°5, Mazarine Digital co-create with Chanel the iconic experience Chanel Factory 5.

To celebrate its emblematic fragrance Chanel No. 5, Chanel created an ephemeral collection that derives from the famous fragrance. Seventeen limited edition products were inspired by everyday objects, to remind us that wearing No. 5 transforms the ordinary. For the occasion, we created a unique and immersive digital experience. An e-commerce platform based on WebGL real time 3D technology that allows the visitor to take control of the camera and discover the 17 limited edition products, either via the 5 zones of the factory or via the product pages. Hence, all products had the possibility to be discovered in augmented reality.

This project won the Grand Prix Stratégies du Luxe in December 2021.

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.

CHANEL TWEED

Creative Intelligence

Fragrance & beauty

E-com & platforms

Chanel's signature fabric is at the heart of this interactive experience celebrating the limited edition of Les 4 Ombres Tweed produced by Mazarine Digital.

Nothing says Chanel like Tweed. It is an infinite source of possibilities and limitless creative freedom. Inspired by the iconic fabric, Chanel's Makeup Creation Studio reinvented Les 4 Ombres in a limited edition. Tweed Mania doesn't stop at makeup ౼ it extends to everyday objects that surround us: phones, polaroids, magazines and clocks. Each of our four digital experiences immerse users in various Tweed-drenched universes. Enter a virtual dressing room, discover products in augmented reality and explore tutorial videos. Say Tweed!

Chanel Beauty invites us to discover its latest limited edition, Tweed Mania, as we deep dive into four immersive universes.

Van Cleef & Arpels - Perlée

Social Media & Amplification

Watch & jewelry

Campaigns & content

Creation of the digital campaign of the Perlée collection by Mazarine Stories.

The campaign presents the Pearl rings in a new light, with displays of hypnotic balance.

For the first time, Van Cleef & Arpels invites young artistic talents to reinterpret its territory. Together with Arthur Hoffner, we have imagined and produced a unique universe for the new collection campaign.

Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.

From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.