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Mazarine

Diesel Fragrances
Mazarine accompanies L'Oreal on the concept and creation of the campaign for the new fragrance, Sound of the Brave.

Mazarine imagines and creates the 360 campaign of Diesel’s New fragrance, Sound of the Brave, composed of incarnated and still life prints, hero film, digital visuals and vidéos and a digital activation. The new campaign is embodied by music icon Skepta, the godfather of UK grime, the new scent gives a shout-out to men who have the courage to share their sound to take a stand.

The campaign reintroduces the legendary red-and-white DIESEL FOR SUCCESFUL LIVING logo, one of the key elements of Diesel’s new image under the creative direction of designer Glenn Martens. The film directed by Crowns & Owls shows Skepta’s creative process, in a recording studio, surrounded by members of his actual crew, dropping beats, trying to find the right sound and the perfect message.

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