Mazarine imagines and creates the 360 campaign of Diesel’s New fragrance, Sound of the Brave, composed of incarnated and still life prints, hero film, digital visuals and vidéos and a digital activation. The new campaign is embodied by music icon Skepta, the godfather of UK grime, the new scent gives a shout-out to men who have the courage to share their sound to take a stand.
The campaign reintroduces the legendary red-and-white DIESEL FOR SUCCESFUL LIVING logo, one of the key elements of Diesel’s new image under the creative direction of designer Glenn Martens. The film directed by Crowns & Owls shows Skepta’s creative process, in a recording studio, surrounded by members of his actual crew, dropping beats, trying to find the right sound and the perfect message.
