Diesel - Sound Of The Brave
A 360° advertising campaign for Diesel’s men’s fragrance Sound Of The Brave by Mazarine Stories.
Freedom of expression is a Diesel brand hallmark. We revisited what it means to be brave in the 360° Sound of the Brave campaign.
Music icon and godfather of British grime, Skepta is the new face of Sound of the Brave. “Courage is no longer a choice in a world where you have to assert yourself,” says Skepta as he invites us to follow his creative process in the hero film directed by Crowns & Owls. A powerful message that encourages the Diesel community to speak out and stand up for what they believe.
For the launch, we reintroduced the legendary red and white Diesel for Successful Living logo to the fragrance franchise. This is one of the key elements of the brand’s new image under the creative direction of designer Glenn Martens.
We developed a 360° campaign centered around this brand positioning. With its comprehensive ecosystem — comprised of key visuals, a hero film, social content, influencer outreach and a radio spot — the Sound of the Brave resonates internationally.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Hugo Boss - Reflective
Mazarine Stories supports Hugo Boss for their new digital campaign "Reflect My Time".
"Reflect My Time," an ode to pop culture for the new generation.
For the launch of its new eau de toilette "Reflective", we assisted Hugo Boss in the conception and production of its digital campaign.
Synonymous with sportiness and authenticity, the brand invited us to build a universe in which three artists and contemporary figures redefine the rules of the game.
Through their content, the rapper Kelvyn Colt, the dancer Guillaume Diop and the freerunner Toby Segar encourage the community to be themselves to reveal the beauty and power of their personality. Hugo Reflective with its mirror bottle becomes the reflection of a generation.
Numéro Homme 42
Numéro Homme 42 Fall-Winter 2021-2022 features the confessions of Garry Kasparov, the Russian chess champion who is strongly opposed to his country's repressive policies, as seen through the lens of Juergen Teller.
Also included: a no-holds-barred interview with Chicago artist Theaster Gates, who is building the foundations of a more equitable world in his hometown; a guided tour by Chinese dissident artist Ai Weiwei of his major retrospective in Portugal; an inventory of objects and personal archives of refugees and activists photographed by Guido Mocafico, who reminds us of the importance of the LGBTQI struggle today, ex-stand-up star Stéphane Bak, who intends to shake up the stereotypes of French cinema adulated by the American industry and who has just released his second album, and the Mode series signed by Jackie Nickerson, Sølve Sundsbø, Jean-Baptiste Mondino, Carlotta Manaigo and Charles Fréger.