DIESEL - SOUND OF THE BRAVE

Social Media

Fragrance & beauty

Influence & Cultural Infiltration

Campaigns & content

A 360° advertising campaign for Diesel’s men’s fragrance Sound of the Brave by Mazarine Digital. 

Freedom of expression is a Diesel brand hallmark. We revisited what it means to be brave in the 360° Sound of the Brave campaign. “Courage is no longer a choice in a world where you have to assert yourself,” says Skepta as he invites us to follow his creative process in the hero film directed by Crowns & Owls. A powerful message that encourages the Diesel community to speak out and stand up for what they believe. For the launch, we reintroduced the legendary red and white Diesel for Successful Living logo to the fragrance franchise. This is one of the key elements of the brand’s new image under the creative direction of designer Glenn Martens.

Music icon and godfather of British grime, Skepta is the new face of Sound of the Brave.

We developed a 360° campaign centered around this brand positioning. With its comprehensive ecosystem — comprised of key visuals, a hero film, social content, influencer outreach and a radio spot — the Sound of the Brave resonates internationally.

50 experts déploient des stratégies de communication en affinité avec les audiences.

De la plateforme de marque aux nouvelles narrations, en passant par la conception créative et la production de campagnes et de contenus, Mazarine Stories accompagne la marque dans son brand building et sa parole sociale tout au long de l’année. Au sein de cette équipe, une cellule dédiée au social media monitore les tendances et imagine des parcours tournés vers l’engagement : stratégie éditoriale, content factory, community management, social listening, influence sur-mesure et amplification.

GIVENCHY - Collection Particulière

Social Media

Fragrance & beauty

E-com & platforms

Campaigns & content

A uniquely singular launch campaign for the fashion house’s distinctive collection by Mazarine Digital. 

We set out to build a powerful story around the collection and the iconic perfume L'Interdit. For each perfume, we designed a visual and audio narrative rooted in couture, the senses and noble materials. The comprehensive digital experience was launched on the Givenchy Beauty website and through a series of satisfying and ASMR content.

Inspired by Hubert de Givenchy, La Collection Particulière brings the House's vision to life by creating unisex olfactory identities for unique personalities.

Louis Vuitton FW23 Men

Fashion

Fashion Shows

Men's Fall-Winter 2023 ready-to-wear fashion show in Paris by La Mode en Images.

La Mode en Images conçoit et produit des défilés de mode, des expositions de marque et des événements de grande envergure.

Depuis ses bureaux en Europe, aux États-Unis, au Middle East et en Asie, l’agence crée des évènements sur-mesure et immersifs dans le monde entier. La collaboration avec les autres expertises du groupe permet d’enrichir ces moments avec des expériences virtuelles dans le Web3 et des dispositifs NFT.