Created in 2022, the agency supports luxury brands and cultural institutions in their outreach and amplification across the Middle East.

Mazarine Middle East provides a range of expertise from brand strategy to content creation, 360° campaigns and digital and social activations, as well as Smart Retail and cultural experiences. Based in Dubai, the agency operates all across the Gulf region.

BRAND BUILDING & CONSULTING

 

We build brands that resonate across the Middle East, from strategic positioning to social media management. Our consulting expertise translates each Maison’s heritage into a distinctive voice, crafted for Gulf audiences and designed to build lasting influence.

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SARTORO GENÈVE
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SAADIYAT - ABU DHABI
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SONEVA

CREATIVE CAMPAIGNS & CONTENT
 

We craft 360° campaigns rooted in the cultural moments that matter across the GCC, from Ramadan to major launches. Blending bold creative, regional talent and content designed for every platform, we turn each story into a lasting connection with audiences.

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ARMANI - CUIR MAJESTÉ
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YSL BEAUTY
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ARMANI - VERT MALACHITE

SOCIAL MEDIA STRATEGY & INFLUENCE

 

We design social strategies that strengthen the presence and appeal of Maisons across the Middle East. From editorial lines and community management to partnerships with the region’s most influential voices, we build engaged communities and amplify every launch.

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SARTORO GENÈVE
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SONEVA
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HEARTS ON FIRE

SMART RETAIL & GenAI CRM PLATFORM

 

We reinvent the luxury client experience, from store to screen. From immersive in-store journeys to our GenAI-powered CRM platform, we help Maisons know their clients better and nurture a unique, personal relationship with each one of them.

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CARTIER
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VACHERON CONSTANTIN
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BOUCHERON

Contact
Us

Mazarine Middle East

newprojectmiddleeast@mazarine.com

D3, Design District, Building 8.
DUBAI, UAE