Minuty - Minuty.com

Discover an exclusive experience on Minuty.com’s new digital platform by Mazarine Digital.

This responsive and intuitive digital platform guides visitors through the shopping journey. 

Minuty decided to improve its user journey and define its UX/UI identity to offer visitors a complete online experience. The new site introduces the storied history of the House, showcases its know-how and spotlights its wines. Hosted on Shopify, this new experience boosts brand visibility and streamlines customer relationship management.

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.

Chanel - Codes Couleur

On the occasion of the release of the limited edition Codes Couleur for summer 2023, Mazarine Digital and Chanel have co-imagined an interactive and immersive experience.

The Codes Couleur campaign highlights the uniqueness and unbelievability of Chanel color, with a range of accessories in 9 exclusive colors.

To explore the Chanel colors, we've designed and developed a color navigation system, allowing users to discover each color one by one and decode its code. Users are also invited to manipulate and zoom in on each product to appreciate its details. The experience is available in over 30 countries, directly on the Chanel website.

Loewe - fw24 women

Fall-Winter 2024 Ready-to-Wear Fashion Show at the Château de Vincennes in Paris by La Mode en Images. 

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.