Minuty - Minuty.com
Discover an exclusive experience on Minuty.com’s new digital platform by Mazarine Digital.
This responsive and intuitive digital platform guides visitors through the shopping journey.
Minuty decided to improve its user journey and define its UX/UI identity to offer visitors a complete online experience. The new site introduces the storied history of the House, showcases its know-how and spotlights its wines. Hosted on Shopify, this new experience boosts brand visibility and streamlines customer relationship management.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Chanel - Codes Couleur
On the occasion of the release of the limited edition Codes Couleur for summer 2023, Mazarine Digital and Chanel have co-imagined an interactive and immersive experience.
The Codes Couleur campaign highlights the uniqueness and unbelievability of Chanel color, with a range of accessories in 9 exclusive colors.
To explore the Chanel colors, we've designed and developed a color navigation system, allowing users to discover each color one by one and decode its code. Users are also invited to manipulate and zoom in on each product to appreciate its details. The experience is available in over 30 countries, directly on the Chanel website.
Lancôme - La Vie Est Belle L'extrait
Mazarine Pascalie Design has designed the new bottle of the fragrance La vie est belle L'Extrait by Lancôme. A new sensation that plays on sensual radiance and reflections of amber and gold.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.