Minuty - Minuty.com
Discover an exclusive experience on Minuty.com’s new digital platform by Mazarine Digital.
This responsive and intuitive digital platform guides visitors through the shopping journey.
Minuty decided to improve its user journey and define its UX/UI identity to offer visitors a complete online experience. The new site introduces the storied history of the House, showcases its know-how and spotlights its wines. Hosted on Shopify, this new experience boosts brand visibility and streamlines customer relationship management.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Chanel - Chanel Tweed
Chanel's signature fabric is at the heart of this interactive experience celebrating the limited edition of Les 4 Ombres Tweed produced by Mazarine Digital.
In multiple universes, four experiences immerse us in Tweed Mania, the latest limited edition of Chanel Beauty.
For the House of Chanel, tweed is an infinite source of possibilities that offers limitless creative freedom. Chanel's Makeup Creation Studio was inspired by the iconic fabric to reinvent Les 4 Ombres in a limited edition.
Tweed Mania doesn't just stop at makeup, it extends to the everyday objects that surround us: phones, polaroids, magazines and even clocks.
To immerse ourselves in this universe, we designed and developed four digital activations, which in turn invite us into a narrative where Tweed is the key word. An immersive stroll to discover the harmonies between a virtual try-on module, the discovery of the product in augmented reality and its tutorial videos. Say Tweed!
Shiseido - Ultimune
Shiseido Japan calls on Mazarine Digital to create and orchestrate a 360° campaign for the relaunch of its Ultimune anti-aging serum.
‘Freedom from age’ is a powerful call to break free from the constraints of cellular aging and fully embrace the present moment.
With this thorough 360° campaign, created for all markets worldwide and adapted for the Asian market, Shiseido reaffirms their innovative and timeless brand positioning. Echoing the brand’s strategy, which leveraged AI to redesign the serum’s bottle, Mazarine Digital turned to this technology to craft a striking Product Key Visual featuring a camellia, powered by the brand’s scientific breakthroughs.
The international campaign created by the agency is strengthened in Asia through local ambassadors.
The House's Japanese ambassador, Masami Nagasawa embodies the main content of a campaign dedicated to the Asian market. The campaign is also complemented by a series of digital lifestyle content featuring local KOL to amplify its resonance in India, Thailand, South Korea, and Taiwan.
