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Mazarine

Off-White Beauty
Mazarine had the privilege of accompanying the Off-White label on the launch of its very first beauty line, entitled "Paperwork".

Mazarine had the privilege of accompanying the Off-White label on the launch of its very first beauty line, entitled "Paperwork".
First, the teams collaborated to define the iconographic content typologies needed on the brand's e-commerce website in order to highlight the creativity of this new line.
Then we were able to work on the creation of the visual contents and shoot more than 65 images.

We wanted to highlight the strength of this new collection through raw and authentic photos. Both packshots perfumes, pencils, nail lacquers and product textures but also on the beauty with the highlighting of original and creative make-up looks. Some assets have even been worked in print to design the windows of iconic Off-White stores.

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