Off-White Beauty - "Paperwork"
Off-White’s first foray into cosmetics, “Paperwork,” invites you to let your imagination run free by Mazarine Stories.
The raw and authentic aesthetics of this new collection echo the brand’s vision.
We took a creative and singular approach, inline with Off White's artistic direction, to designing the brand's e-retail and retail content. The project scope included creating and producing make-up looks, still lifes and textures, used on the e-commerce site and in boutique windows.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Givenchy - Collection Particulière
A uniquely singular launch campaign for the fashion house’s distinctive collection by Mazarine Stories.
Inspired by Hubert de Givenchy, La Collection Particulière brings the House's vision to life by creating unisex olfactory identities for unique personalities.
We set out to build a powerful story around the collection and the iconic perfume L'Interdit. For each perfume, we designed a visual and audio narrative rooted in couture, the senses and noble materials. The comprehensive digital experience was launched on the Givenchy Beauty website and through a series of satisfying and ASMR content.
Numéro Art 13
For its 13th edition, Numéro art unveils its new graphic identity and rubrics, and invites 13 international artists to create 13 original designs.
There's also a no-holds-barred interview with icon Marina Abramovic, who has just opened her retrospective at London's Royal Academy. Another major figure, American artist Theaster Gates, accompanies this issue with his moving exhibition at LUMA Arles, and opens the doors of his Chicago studio to us. Numéro art also followed the iconoclastic and rebellious Lili Reynaud-Dewar as she took over the Palais de Tokyo this autumn.
On the cover of this special Issue 13, Mohamed Bourouissa and the duo formed by legendary American artist Lorna Simpson and French artist Gaëlle Choisne.
The Franco-Algerian is one of the most respected artists of his generation. Celebrated this season at two French museums, he recently presented his first stage production. As for Lorna Simpson, she takes on the role of mentor to Gaëlle Choisne and accompanies her for an exhibition of Reiffers Art Initiatives at the Acacias Art Center during Paris + by Art Basel.