Off-White Beauty - "Paperwork"
Off-White’s first foray into cosmetics, “Paperwork,” invites you to let your imagination run free by Mazarine Stories.
The raw and authentic aesthetics of this new collection echo the brand’s vision.
We took a creative and singular approach, inline with Off White's artistic direction, to designing the brand's e-retail and retail content. The project scope included creating and producing make-up looks, still lifes and textures, used on the e-commerce site and in boutique windows.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Hugo Boss - Boss Bottled Elixir
Mazarine Stories partnered Hugo Boss for the launch of their new campaign.
Release your inner light: a visual transcription designed as a 360° campaign by Mazarine Stories.
The unique BOSS Bottled glass bottle is presented with a deep black lacquered finish that gives way to a golden glow in the centre, channelling the spirit of the modern BOSS man finding his inner light. As the figure of the new campaign, Australian actor Chris Hemsworth inspires everyone to be themselves, revealing the power and boldness of their personality.
Launched 25 years after the original BOSS Bottled, BOSS Bottled Elixir is an invitation to discover intensity at its utmost through a sophisticated, highly concentrated composition.
Crafted by the legendary master perfumer Annick Menardo – creator of the BOSS Bottled signature – in close collaboration with perfumer Suzy le Helley, this irresistible fragrance celebrates the reinvention of a contemporary classic. This perfume icon is crafted with warm top notes of incense and cardamom, a seductive heart of vetiver and patchouli, and earthy imprint.
Jil Sander - ss25 - Milan
Spring-Summer 2025 Ready-to-Wear Fashion Show in Milan by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.