Off-White Beauty - "Paperwork"

Off-White’s first foray into cosmetics, “Paperwork,” invites you to let your imagination run free by Mazarine Stories.

The raw and authentic aesthetics of this new collection echo the brand’s vision.

We took a creative and singular approach, inline with Off White's artistic direction, to designing the brand's e-retail and retail content. The project scope included creating and producing make-up looks, still lifes and textures, used on the e-commerce site and in boutique windows.

Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.

From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.

Atelier Cologne - Collection Rare

Atelier Cologne unveiled its new brand territory with the Collection Rare campaign produced by Mazarine Stories.

Profoundly refined.

For the relaunch of Gaïac Eternel, the very first product from the high-end Caravelle Blue collection, we created a digital campaign showcasing this charming house and its new visual identity. We also designed and produced the launch video for their new product, Rose Cuivrée, which reflects the brand's new concept and takes Atelier Cologne’s original beauty to the highest level of luxury.

Atelier Cologne 

Creation of visual identity, branding and product design for fragrance brand Atelier Cologne.

Mazarine Pascalie Design creates the new graphic identity, branding and bottle design for fragrance brand Atelier Cologne. A design that embodies the art of materials: between craftsmanship and high perfumery.

This collaboration marks a new chapter in the luxury fragrance industry, inspired by the art of craftsmanship, and embodies a new elegance, commitment and renaissance. 

A brand is founded on objects and symbols that endure.

A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.