Pernod Ricard - Speyside Spirit
A phygital experience for the opening of the first connected store of the Pernod-Ricard group by Mazarine Asia Pacific.
"Speyside Spirit" is an innovative retail concept launched for the first time in 2019
in Xiamen, China.
This innovative concept fuels the customer experience online to offline. A new way to discover the whiskey world from the Speyside region through an immersive digital tasting room, the store is operated with the WeChat application, accessible to clients by Face ID or QR code recognition for instore experience and personalizations.
Van Cleef & Arpels - VR
Mazarine Digital has designed an immersive augmented reality experience for the jewelry House.
An immersive augmented reality app that accompanies the 360° campaign of the 50 years of the Alhambra collection.
Van Cleef & Arpels met with influencers and its VICs in a garden in Marrakech to explore the three worlds imagined in augmented reality for the occasion – “The cat in the tree”, “The fish in the pond” and “The clover field”.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Nike Women - Nike on Air
Nike unveils its latest innovations for the Paris 2024 Olympic Games during a spectacular event, "Nike on Air", produced by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.