Pernod Ricard - Speyside Spirit

A phygital experience for the opening of the first connected store of the Pernod-Ricard group by Mazarine Asia Pacific.

"Speyside Spirit" is an innovative retail concept launched for the first time in 2019
in Xiamen, China.

 

This innovative concept fuels the customer experience online to offline. A new way to discover the whiskey world from the Speyside region through an immersive digital tasting room, the store is operated with the WeChat application, accessible to clients by Face ID or QR code recognition for instore experience and personalizations.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.

Mazarine - Expérience NFT

For the New Year, Mazarine Digital encourages its community to support a cause. Through an NFT experience, the community has contributed to children's education, the community or the planet to start 2023.

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.

Casablanca - ss24 women

Spring-Summer 2024 Ready-to-Wear Fashion Show in Paris by La Mode en Images.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.