Pernod Ricard - Speyside Spirit

A phygital experience for the opening of the first connected store of the Pernod-Ricard group by Mazarine Asia Pacific.

"Speyside Spirit" is an innovative retail concept launched for the first time in 2019
in Xiamen, China.

 

This innovative concept fuels the customer experience online to offline. A new way to discover the whiskey world from the Speyside region through an immersive digital tasting room, the store is operated with the WeChat application, accessible to clients by Face ID or QR code recognition for instore experience and personalizations.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.

Boucheron - Livestream

Boucheron entrusted the creation of a livestream to Mazarine Asia Pacific as part of the campaign for the opening of the brand's Tmall store.

The livestream delivers a rich storytelling of the Maison, brand heritage, and the iconic Vendome 26 landmark. 

It also tells the story of Boucheron’s signature collections and creative inspirations behind. Two livestream room settings brought diversity to the livestreaming, celebrity guests presented the product with casual talks and showcase, and Key Opinion Leaders showcased the product styling and how-to-wear in a fitting room background.

Givenchy - fw24 men

Fall-Winter 2024 men's ready-to-wear fashion show in Paris by La Mode en Images. 

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.