Aberlour
Mazarine Pascalie Design supports Aberlour in defining and expressing its new brand platform in France.
In its quest for premiumization, Aberlour, a single malt from the Pernod Ricard group, called on Mazarine Pascalie Design to develop a new sustainable platform that would resonate with the aspirations of its target audience and the heritage of Scottish single malt.
A new brand platform translated into a signature, a press visual, a press kit and an event allowing specialized journalists to live the brand experience on the Aberlour site in Scotland.
"Aberlour, generous by nature since 1879". A signature that illustrates both the value of generosity specific to the brand and the importance of nature where the Aberlour distillery is located. Since 1879, this virtuous link between the distillery and nature, its land and its community is what makes Aberlour single malt so special.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Moët & Chandon
Nous avons accompagné Moët & Chandon dans ses prises de parole pour promouvoir les enjeux RSE de la Maison.
Since 2014, Moët & Chandon has been working diligently to reduce its environmental impact. Champagne, afterall, is a story about men and women of the land. Today, protecting the Champagne ecosystem is the brand’s highest priority. Our campaign illustrates this commitment in four chapters: the land, the grape varieties, the harvest and the blend.
Care with passion.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Delvaux
A virtual showroom for the Spring-Summer 2021 collection conceived by Mazarine Digital.
We imagined and brought to life an immersive digital experience to introduce the brand’s new collection to customers and the press.
This virtual showroom invites visitors to take a pastoral stroll through the brand's flagship store, with splashes of seasonal colors and exclusive content.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Balenciaga - Haute Couture fw24
Haute Couture Fall-Winter 2024 fashion show in Paris by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.