Mazarine Pascalie Design supports Aberlour in defining and expressing its new brand platform in France.
In its quest for premiumization, Aberlour, a single malt from the Pernod Ricard group, called on Mazarine Pascalie Design to develop a new sustainable platform that would resonate with the aspirations of its target audience and the heritage of Scottish single malt.
A new brand platform translated into a signature, a press visual, a press kit and an event allowing specialized journalists to live the brand experience on the Aberlour site in Scotland.
"Aberlour, generous by nature since 1879". A signature that illustrates both the value of generosity specific to the brand and the importance of nature where the Aberlour distillery is located. Since 1879, this virtuous link between the distillery and nature, its land and its community is what makes Aberlour single malt so special.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Moët & Chandon X Ambush
Mazarine Stories supports Moët&Chandon for the launch of their new collaboration with Yoon Ahn, artistic director of the House of Ambush.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Eilish™ - Billie Eilish Fragrances
The artist launches her Eilish™ brand with a 360° campaign for her first eponymous fragrance by Mazarine Digital and Mazarine New York.
For the launch of pop icon Billie Eilish’s perfume, we helped the singer-songwriter design and produce her first advertising campaign.
We also developed her e-commerce platform around a unique user experience in which the perfume bottle, in the shape of the artist’s bust, serves as a 3D menu.
Amiri - fw24 men
Fall-Winter 2024 men's ready-to-wear fashion show in Paris by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.