ACQUA DI PARMA - BUONGIORNO
Mazarine Design leverages its product design expertise to support Acqua di Parma on the Buongiorno range, creating a clear and coherent architecture faithful to the Maison’s codes.
The fragrances in the collection transform simple moments into sensorial and poetic experiences, each creation revealing a facet of joy, intimacy, refinement, and a refined way of life.
Colors and forms come together to capture the quiet, joyful beauty of Buongiorno. The fragrances are presented in a gadrooned glass bottle, drawn from Acqua di Parma’s archives. Its sculptural texture captures light with elegance, while the oversized caps add a contemporary touch.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.