Aria

E-com & platforms

Influence & Cultural Infiltration

Culture & Institutions

The Opéra National de Paris’ launch of its Aria digital platform, by Mazarine Digital.

The opera is anything but classic.

In an effort to open up and reinvent itself, the Opéra National de Paris asked us to help design and develop its Aria program.
The mobile site uses artificial intelligence to make the art of opera and choreography accessible to everyone. In just a few minutes, Aria invites you to discover a work of art; it takes you backstage to see how sets are made and introduces you to the vocal sounds of the opera.

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.

OPÉRA NATIONAL DE PARIS

E-com & platforms

Culture & Institutions

operadeparis.com, an avant-garde digital showcase for the cultural sector by Mazarine Digital.

We redesigned and developed Opéra National de Paris’ digital platform in order to create a multi-device experience with a streamlined user experience. Since the platform launched, we continue to maintain and update the site.

We worked with the Opéra National de Paris to innovate and modernize.

Following our initial mission, our teams at Mazarine Paris and Mazarine Asia Pacific joined forces to imagine and develop a new strategy, specific to the Chinese market, with the goal of making Opéra National de Paris known around the world.

Three weeks before the ballet was scheduled to make tour stops at the Singapore and Shanghai Opera houses, we launched a digital campaign on Wechat and Weibo, pitching Palais Garnier as one of the top five tourist destinations for the Chinese public.

PAUL SMITH AH 2023

Fashion

Fashion Shows

Fall-winter 2023 ready-to-wear fashion show in Paris, by La Mode en Images.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.