Atelier Cologne entrusts Mazarine Digital with its editorial strategy, the creation of its content on social networks and the design of its new e-commerce platform.
Mazarine Digital supports the perfume house Atelier Cologne in its digital transformation.
From the digital strategy to the creation of content, through the animation of its social communities and now its new e-commerce flagship.
Each of the contents and interfaces produced by the agency highlight this house of character, with a fresh, poetic and joyful visual identity.
More than a business destination, this new digital platform offers 'Cologners' a true sensory experience, a journey into the world of olfaction. An intuitive and mobile first experience for an international and social native community.
Our 120 experts imagine immersive omni-channel digital experiences.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
CHANEL FACTORY 5
To celebrate the 100th anniversary of the iconic N°5, Mazarine Digital co-create with Chanel the iconic experience Chanel Factory 5.
To celebrate its emblematic fragrance Chanel No. 5, Chanel created an ephemeral collection that derives from the famous fragrance. Seventeen limited edition products were inspired by everyday objects, to remind us that wearing No. 5 transforms the ordinary.
For the occasion, we created a unique and immersive digital experience. An e-commerce platform based on WebGL real time 3D technology that allows the visitor to take control of the camera and discover the 17 limited edition products, either via the 5 zones of the factory or via the product pages. Hence, all products had the possibility to be discovered in augmented reality. This project won the Grand Prix Stratégies du Luxe in December 2021.
NUMÉRO ART 12
Numéro Art, the leading magazine for international contemporary art, features the most influential personalities, events and places in the contemporary creative scene.
For Numéro art, actress Camille Cottin tries her hand at a new role: muse of artist and photographer Lea Colombo, who plunges her into the heart of her flamboyant pictorial universe in a series that pays tribute to Matisse, Picasso and Warhol. Three artists celebrated this season by major exhibitions.
The French film star also talks in a long interview about her unique relationship with art, nurtured by her artist father. Numéro art also photographed the artist Dominique Gonzalez-Foerster in her recent exhibition in Madrid. Dominique Gonzalez-Foerster, one of the most respected and celebrated French artists in the world, reveals herself in an interview as the high priestess of the exhibition, which she transforms into scripted environments and fantastical experiences.
This new Numéro art also gives voice to an exciting new generation of artists including Meriem Bennani, Han Bing, Bianca Bondi, Binta Diaw and Serpas gathered in a collective exhibition "Infiltrées - 5 manières d'habiter le monde".
To be discovered, the humorous and subtle videos and installations of Meriem Bennani, one of the most influential of her generation, the searing and intense works of Ser Serpas (soon to be exhibited at the Bourse de Commerce in Paris), the eco-feminist installations of Binta Diaw, the bold and colorful paintings of Han Bing, and the mystical creations of Bianca Bondi. Five exceptional women artists exhibited by the Reiffers Art Initiativesfoundation this spring in Paris. Once again, Numéro artpays tribute to the vitality of the French art scene with the dreamy paintings of Julie Beaufils and the sensitive and poetic work of Benoît Piéron. This issue also unveils a series of unpublished and subversive paintings by Beninese artist Roméo Mivekannin. And of course, a selection of the essential exhibitions of the season and a focus on the Rencontres de la photographie d'Arles.
Numéro has been a leading media in the world of fashion, contemporary art and culture.
Numéro magazine creates a unique editorial and visual language blending fashion, beauty, art, and design. Numéro offers three editions: Numéro, Numéro Homme, Numéro Art.