Atelier Cologne
Atelier Cologne entrusts Mazarine Digital with its editorial strategy, the creation of its content on social networks and the design of its new e-commerce platform.
Mazarine Digital supports the perfume house Atelier Cologne in its digital transformation.
From the digital strategy to the creation of content, through the animation of its social communities and now its new e-commerce flagship.
Each of the contents and interfaces produced by the agency highlight this house of character, with a fresh, poetic and joyful visual identity.
More than a business destination, this new digital platform offers 'Cologners' a true sensory experience, a journey into the world of olfaction. An intuitive and mobile first experience for an international and social native community.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Other projects
Atelier Cologne
Creation of visual identity, branding and product design for fragrance brand Atelier Cologne.
Mazarine Pascalie Design creates the new graphic identity, branding and bottle design for fragrance brand Atelier Cologne. A design that embodies the art of materials: between craftsmanship and high perfumery.
This collaboration marks a new chapter in the luxury fragrance industry, inspired by the art of craftsmanship, and embodies a new elegance, commitment and renaissance.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.
Atelier Cologne - Collection Rare
Atelier Cologne unveiled its new brand territory with the Collection Rare campaign produced by Mazarine Digital.
Profoundly refined.
For the relaunch of Gaïac Eternel, the very first product from the high-end Caravelle Blue collection, we created a digital campaign showcasing this charming house and its new visual identity. We also designed and produced the launch video for their new product, Rose Cuivrée, which reflects the brand's new concept and takes Atelier Cologne’s original beauty to the highest level of luxury.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.