Atelier Cologne

Atelier Cologne entrusts Mazarine Digital with its editorial strategy, the creation of its content on social networks and the design of its new e-commerce platform.

Mazarine Digital supports the perfume house Atelier Cologne in its digital transformation. 

From the digital strategy to the creation of content, through the animation of its social communities and now its new e-commerce flagship.

Each of the contents and interfaces produced by the agency highlight this house of character, with a fresh, poetic and joyful visual identity.

More than a business destination, this new digital platform offers 'Cologners' a true sensory experience, a journey into the world of olfaction. An intuitive and mobile first experience for an international and social native community.

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.

Chanel - Factory 5

To celebrate the 100th anniversary of the iconic N°5, Mazarine Digital co-create with Chanel the iconic experience Chanel Factory 5.

To celebrate its emblematic fragrance Chanel No. 5, Chanel created an ephemeral collection that derives from the famous fragrance. Seventeen limited edition products were inspired by everyday objects, to remind us that wearing No. 5 transforms the ordinary. 

For the occasion, we created a unique and immersive digital experience. An e-commerce platform based on WebGL real time 3D technology that allows the visitor to take control of the camera and discover the 17 limited edition products, either via the 5 zones of the factory or via the product pages. Hence, all products had the possibility to be discovered in augmented reality. This project won the Grand Prix Stratégies du Luxe in December 2021.

Balmain - fw24 men

Fall-Winter 2024 men's ready-to-wear fashion show in Paris by La Mode en Images.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.