Balmain - The Balmain Spirit

Balmain unveils the extension of its digital platform The Balmain Spirit designed and produced by Mazarine Digital : www.thebalmainspirit.com

This experience was designed in line with the brand's visual identity and codes.

The innovative platform allows users to enter The Balmain Spirit virtual spaces, to discover the history, runway shows, collections and campaigns of the fashion house.

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.

Arche - Arche.com 

Design and technical development of the E-commerce platform by Mazarine Digital.

Yohji Yamamoto - ss25 men

Spring-Summer 2025 ready-to-wear fashion show in Paris by La Mode en Images. 

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.