Balmain SS21 & FW21

Fashion

Creative Intelligence

Campaigns & content

Virtual launch of the Spring-Summer 2021 and Fall-Winter 2021 runway shows via Mazarine’s Smart Player by Mazarine Digital.

For years, Balmain has entrusted us with the task of establishing the fashion house as a pioneer in digital innovation. After successfully orchestrating the live broadcast of the Spring-Summer 2021 fashion show, we replicated the Smart Player experience for the Fall-Winter 2021 collection.

Our innovative Smart Player technology allows users to capture memorable moments and interact with exclusive content. This immersive solution enhances the classic fashion show experience with "pre-order" and "drive-to-store" features throughout the virtual event.

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.

DELVAUX - Le Madame

Fashion

Creative Intelligence

Mazarine Digital introduced the newest edition of the House's iconic bag: Le Madame.

The bag transforms into a life-sized, connected and virtual swing.

We created a unique retail experience at a pop-up at the Le Bon Marché. As part of the "Geek, but Chic" tech exhibition, this new shopping adventure echoed Delvaux's surrealist heritage. As visitors grasped the chains, they embarked on a poetic journey into the heart of the brand's Belgian roots, featuring four immersive 3D videos. Based on the success of the Paris event, the pop-up rolled out at various retail locations around the world.

RICK OWENS FW23 MEN

Fashion

Fashion Shows

Men's Fall-Winter 2023 ready-to-wear fashion show in Paris by La Mode en Images.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.