Eilish™ - Billie Eilish Fragrances

The artist launches her Eilish™ brand with a 360° campaign for her first eponymous fragrance by Mazarine Digital and Mazarine New York.

For the launch of pop icon Billie Eilish’s perfume, we helped the singer-songwriter design and produce her first advertising campaign.

We also developed her e-commerce platform around a unique user experience in which the perfume bottle, in the shape of the artist’s bust, serves as a 3D menu.

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.

Fondation L'Oréal

Mazarine Digital created a digital platform for the L'Oréal Foundation and designed a tailor-made performance strategy to communicate on its CSR commitments.

"The L'Oréal Foundation has been fighting for a more inclusive world for over 20 years."

— Jean-Paul Agon, Chairman of the L'Oréal Board of Directors and President of the L'Oréal Foundation.

The L'Oréal Group turned to us to design and develop the digital platform for its corporate foundation, the L'Oréal Foundation. This non-profit organization was created in 2007 to carry out the Group’s mission of supporting causes and issues related to women. Its actions reach across three key areas that lie at the heart of L'Oréal's commitments: scientific research, beauty in solidarity and climate action. This platform aptly showcases the CSR issues that are truly important to the Group. Our role in this project now includes raising awareness about the Foundation and its actions via the platform and social networks.

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.

Loewe - fw24 women

Fall-Winter 2024 Ready-to-Wear Fashion Show at the Château de Vincennes in Paris by La Mode en Images. 

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.