Eilish™ - Billie Eilish Fragrances

The artist launches her Eilish™ brand with a 360° campaign for her first eponymous fragrance by Mazarine Digital and Mazarine New York.

For the launch of pop icon Billie Eilish’s perfume, we helped the singer-songwriter design and produce her first advertising campaign.

We also developed her e-commerce platform around a unique user experience in which the perfume bottle, in the shape of the artist’s bust, serves as a 3D menu.

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.

Atelier Cologne

Atelier Cologne entrusts Mazarine Digital with its editorial strategy, the creation of its content on social networks and the design of its new e-commerce platform.

Mazarine Digital supports the perfume house Atelier Cologne in its digital transformation. 

From the digital strategy to the creation of content, through the animation of its social communities and now its new e-commerce flagship.

Each of the contents and interfaces produced by the agency highlight this house of character, with a fresh, poetic and joyful visual identity.

More than a business destination, this new digital platform offers 'Cologners' a true sensory experience, a journey into the world of olfaction. An intuitive and mobile first experience for an international and social native community.

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.

Loewe - Crafted World - Shanghai 

Loewe's first major exhibition, curated by Jonathan Anderson and produced by La Mode en Images, opens at the Shanghai Exhibition Center. 

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.