Eilish™ - Billie Eilish Fragrances

The artist launches her Eilish™ brand with a 360° campaign for her first eponymous fragrance by Mazarine Digital and Mazarine New York.

For the launch of pop icon Billie Eilish’s perfume, we helped the singer-songwriter design and produce her first advertising campaign.

We also developed her e-commerce platform around a unique user experience in which the perfume bottle, in the shape of the artist’s bust, serves as a 3D menu.

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.

Dior - Holiday 

Mazarine Digital supported Dior on the digital implementation of its most enchanting season : Dior Holiday.

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.

Balmain - fw24 men

Fall-Winter 2024 men's ready-to-wear fashion show in Paris by La Mode en Images.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.