Biolage
Mazarine Design has created the new global design for the American haircare brand Biolage.
This project supports an ambitious brand repositioning, with new visual codes designed to express the purity, naturality, and technical expertise of “clean,” professional formulas.
The new bottle shape reinterprets the freshness codes of the food sector, while drawing inspiration from the softened square form featured in the brand’s logo. The graphic design re-harmonizes the entire range, with a soft, overarching white and line identification achieved through the use of colored text and logos. The eco-designed packaging uses recycled and recyclable materials, as well as environmentally friendly inks and colors.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.