New eco-friendly design and packaging by Mazarine Pascalie Design.
We took a proactive approach to addressing Biotherm’s ecological commitments and responsibilities.
We redesigned the brand’s visual identity, breathing new life into the skincare collection while still maintaining a modern and branded aesthetic. Despite the thinner glass, the design creates a ripple effect on the bottle.
A brand is founded on objects and symbols that endure.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.
Mazarine Pascalie Design imagined an exceptional object to express the audacity of a cult brand.
"I grabbed some nail polish, I painted the sole, it became red. This revelatory moment gave birth to the Louboutin legend."
— Christian Louboutin.
Nail polish may have inspired Christian Louboutin's iconic red sole, but we drew inspiration from his high heel silhouette to create the shape of the brand’s nail polish bottle.
Balmain unveils the extension of its digital platform The Balmain Spirit designed and produced by Mazarine Digital : www.thebalmainspirit.com
The innovative platform allows users to enter The Balmain Spirit virtual spaces, to discover the history, runway shows, collections and campaigns of the fashion house.
This experience was designed with an aesthetic in line with the brand's codes and visual identity.
Our 120 experts imagine immersive omni-channel digital experiences.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.