Biotherm

Packaging & product design

Fragrance & beauty

Visual Identity

New eco-friendly design and packaging by Mazarine Pascalie Design.

We took a proactive approach to addressing Biotherm’s ecological commitments and responsibilities. We redesigned the brand’s visual identity, breathing new life into the skincare collection while still maintaining a modern and branded aesthetic. Despite the thinner glass, the design creates a ripple effect on the bottle.

More contemporary and environmentally friendly designs.

A brand is founded on objects and symbols that endure.

A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.

SHU UEMURA

Packaging & product design

Fragrance & beauty

Visual Identity

Mazarine Pascalie Design created the makeup collection’s monogram and designed the product collection.

Alongside Shu Uemura, we designed make-up products with pureness, very geometric shapes, playing on intense matte or glossy blacks. We also created the monogram 秀 "shu" to become the brand's emblem.

Expressing the Shu Uemura spirit: the luxury of purity, modern and artistic. Inspired by the traditional Japanese seal 印鑑, which represents the founder's first name in kanji, meaning "excellence".

PAUL SMITH AH 2023

Fashion

Fashion Shows

Fall-winter 2023 ready-to-wear fashion show in Paris, by La Mode en Images.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.