Biotherm - Electrolyte
Mazarine Design continues to lead the creative direction of Biotherm’s packaging with the design of the new Aquasource+ Electrolyte Dewy Gel 100H line.
Inspired by athletes’ hydration, the concept is built around a design that is both clean and playful. The visual codes convey the immediate and long-lasting efficacy of the product, echoing the gestures and worlds of sport.
A tangy, stimulating and refreshing color energizes the overall design, while a highly technical graphic identity highlights the formula’s scientific expertise. The packaging thus becomes a true marker of performance and modernity.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.