BLU MARBLE
The artist Sebastian Errazuriz presents his latest artwork "blu Marble" as part of a new campaign by the e-cigarette company blu. A production signed Mazarine New York.
A contemplative event production by artist Sebastian Errazuriz through a stream that projects the Earth in real time from space. This work is an echo of the famous "Blue Marble" picture taken during the last Apollo 17 lunar mission.
Sebastian Errazuriz honors this iconic photograph by bringing it to life with a monumental outdoor sculpture that broadcasts a live video of the Earth via a NASA satellite: "blu Marble". Mazarine New York has demonstrated a 360° level of expertise in making this art project visible both on the Lower East Side and on the facade of the New Museum.
For the inauguration, Mazarine held a private launch at Galerie Richard Taittinger featuring the artist and an exhibition documenting the project.
An exclusive celebrity guest on this date is Mike Massimino, former NASA astronaut. Known for being the first person to tweet from space, he shared his unique perspective on "blu Marble."
Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.
REFLECTIONS REDUX
Acacias Art Center is pleased to present "Reflections Redux", an exceptional exhibition by Benjamin Millepied and Barbara Kruger that combines holographic projections, films and immersive scenography.
The event was inaugurated on the occasion of FIAC week 2017. Within Acacias Art Center, the impressive visual environment imagined by artist Barbara Kruger for her ballet "Reflections" (2013) was recreated for the occasion.
Invited to enter the Acacias Art Center, totally redesigned for the occasion, the visitor is plunged like a dancer into the heart of Barbara Kruger's scenography. The 3-dimensional reactivation of the ballet is complete: light effects, music and especially holographic projection of four scenes from "Reflections". The dancers of L.A. Dance Project dancers appeared in the form of holograms to realize key moments of the ballet within the exhibition.
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.
Moët & Chandon X Ambush
Mazarine Stories supports Moët&Chandon for the launch of their new collaboration with Yoon Ahn, artistic director of the House of Ambush.
Our 120 experts imagine immersive omni-channel digital experiences.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
CARTIER - LA PANTHÈRE
Mazarine Image created the new film for Cartier's "La Panthère" fragrance.
The Maison, in collaboration with Mazarine Image, is launching a new campaign to celebrate its iconic fragrance "La Panthère".
"La Panthère" was the nickname affectionately given by Louis Cartier to Jeanne Toussaint, the woman who dared to revolutionize the jewelry codes of the time and who made it her totem animal, her signature. Since then, the panther has become the embodiment of the creative spirit and temperament of the Maison.
Mazarine has always been convinced that the strength of a story is essential, and in love with the finest images, the agency is proud to have been able to accompany the brand in this initiatory tale, halfway between dream and reality.
Directed by Nathalie Canguilhem, the film's captivating images take us far away, to the original tracks of the Maison's beloved animal: where it all began, in the heart of a tropical forest. It is there that we follow Vanessa Kirby, guided by her instinct, who meets her double, the feline, during a real and introspective journey.
The role of Vanessa Kirby as this strong, free-spirited woman who moves through life with grace and determination was an obvious choice.
An ode to femininity, of course, but also an ode to freedom, which brings us closer to ourselves.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.