Boucheron

Social and digital campaign for the opening of the Beijing boutique by Mazarine Asia Pacific.

The jewelry house celebrated the opening of its new boutique at SKP Beijing with a social media campaign featuring its emblematic cat, Wladimir, a symbol of the brand's spirit and heritage. Wladimir travels from Paris to Beijing, explores the boutique with brand ambassador and actress Zhou Dongyu.

In addition to WeChat and Weibo content, the campaign fuses together the online and offline worlds with an interactive H5 game, encouraging users to discover a surprise gift in-store.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.

Cartier - Le Voyage Recommencé

Mazarine Image unveils the campaign for Maison Cartier's new High Jewelry collection: Le Voyage Recommencé.

"Le Voyage Recommencé", the first stops on an inspired journey embodied by actress Golshifteh Farahani.

A new High Jewelry collection unveiled through an exploration of the craftsmanship and creative registers of the Maison Cartier. Mazarine lends its expertise to the Maison, sublimating exclusive pieces through still lifes, wearable visuals and a film retracing the history and boundless openness of designers and craftsmen.

At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.

Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.

Rick Owens - ss25

Spring-Summer 2025 ready-to-wear fashion show in Paris by La Mode en Images. 

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.