Boucheron

Watch & jewelry

Campaigns & content

Social and digital campaign for the opening of the Beijing boutique by Mazarine Asia Pacific.

The jewelry house celebrated the opening of its new boutique at SKP Beijing with a social media campaign featuring its emblematic cat, Wladimir, a symbol of the brand's spirit and heritage. Wladimir travels from Paris to Beijing, explores the boutique with brand ambassador and actress Zhou Dongyu.

In addition to WeChat and Weibo content, the campaign fuses together the online and offline worlds with an interactive H5 game, encouraging users to discover a surprise gift in-store.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.

Repossi

Watch & jewelry

Campaigns & content

Mazarine Digital worked closely with Repossi to launch the new Serti-Inversé collection.

Repossi’s Serti-Inversé launch reaffirms its position as a true icon in the jewelry world. Today, it stands out as a creative, daring storefront at Paris’ iconic Place Vendôme. Photographed by Zoë Ghertner, the campaign unveils a portrait gallery where the intimate meets the mysterious.

Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.

From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.

Yohji Yamamoto FW23 Men

Fashion

Fashion Shows

Men's Fall-Winter 2023 ready-to-wear fashion show in Paris by La Mode en Images.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.