Boucheron
Social and digital campaign for the opening of the Beijing boutique by Mazarine Asia Pacific.
The jewelry house celebrated the opening of its new boutique at SKP Beijing with a social media campaign featuring its emblematic cat, Wladimir, a symbol of the brand's spirit and heritage. Wladimir travels from Paris to Beijing, explores the boutique with brand ambassador and actress Zhou Dongyu.
In addition to WeChat and Weibo content, the campaign fuses together the online and offline worlds with an interactive H5 game, encouraging users to discover a surprise gift in-store.
Natural Diamond Council
The Natural Diamond Council entrusts Mazarine New York with the creation and production of its digital and social content for its digital platforms.
Launched in June 2020, the platform celebrates the values of natural diamonds and promotes innovation in the jewelry world through various articles where industry experts speak out.
As such, the campaign consists of branded film, print and social media activations that tell the story of how Graff's diamond jewelry is made. A catalog on Pinterest also showcases Graff's diamond jewelry.
Mazarine New York is still supporting Natural Diamond Council in the production of digital and social content for the Only Natural Diamonds platforms.
A digital campaign featuring French actress Camille Razat from the TV series "Emily in Paris" was created to showcase the preferred style of Parisian women when it comes to wearing diamonds.
Loewe - ss25 men
Spring-Summer 2025 men's ready-to-wear fashion show at La Garde Républicaine in Paris by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.