Boucheron - "Paris vu du 26"
A launch party in the heart of Place Vendôme to unveil the House’s new Haute Joaillerie collection.
In celebration of Boucheron's new collection, Mazarine Event teams designed and produced two events during Paris Haute Couture week. International media, influencers and more than 100 VICs were invited to discover the "Paris, vu du 26" collection.
The first event was held at Hôtel de Nocé, Boucheron’s historic address. Here, media, clients and international influencers were able to discover the new exceptional pieces from the Haute Joaillerie collection, "Paris, vu du 26". We staged the event in order to showcase the stunning jewelry against beautiful backdrops including the hotel’s historic salons, the famous Place Vendôme and the city of Paris itself.
In parallel, we threw a dinner party in the gardens of the Ritz Hotel.
In this striking open-air dining room, we welcomed more than 100 Haute Joaillerie exclusive clients. They got an exclusive sneak peek at the collection and enjoyed an evening of live performances.
Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially.
Audemars Piguet x 1017 Alyx 9SM - Collaboration
Dinner and party revealing the Audemars Piguet x Alyx collaboration at La Mode en Images in Tokyo.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.
Cartier - High Jewelry Dinner
The iconic red of the House took over the Palais d'Iéna for a dinner, a show, a concert and finally a party to celebrate Cartier Fine Jewellery, all orchestrated by La Mode En Images.
Loewe - Crafted World - Shanghai
Loewe's first major exhibition, curated by Jonathan Anderson and produced by La Mode en Images, opens at the Shanghai Exhibition Center.
