A launch party in the heart of Place Vendôme to unveil the House’s new Haute Joaillerie collection.
The first event was held at Hôtel de Nocé, Boucheron’s historic address. Here, media, clients and international influencers were able to discover the new exceptional pieces from the Haute Joaillerie collection, "Paris, vu du 26". We staged the event in order to showcase the stunning jewelry against beautiful backdrops including the hotel’s historic salons, the famous Place Vendôme and the city of Paris itself.
In parallel, we threw a dinner party in the gardens of the Ritz Hotel. In this striking open-air dining room, we welcomed more than 100 Haute Joaillerie exclusive clients. They got an exclusive sneak peek at the collection and enjoyed an evening of live performances.
In celebration of Boucheron's new collection, Mazarine Event teams designed and produced two events during Paris Haute Couture week.
International media, influencers and more than 100 VICs were invited to discover the "Paris, vu du 26" collection.
Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially.
AUDEMARS PIGUET -
Code 11.59 New York
Mazarine NYC teams organized the Audemars Piguet Code 11.59 collection launch party in New York.
In a minimalist space tucked away in Brooklyn, guests discovered
an architectural scenography of neon lights and large-scale projections.
The evening began with a performance by dancers, at the end unveiling the brand’s newest watches. Two weeks later, guests in Los Angeles were treated to the same experience.
Raphaël Barontini is a 36-year-old visual artist who graduated from the Beaux-Arts in Paris and Hunter College of Art in New York. His works "creolizing images" have already been exhibited by many museums and galleries around the world, notably through well received showings in the United States ౼ from Savannah to Fort Worth and most recently in Chicago.
In 2020, he was selected by LVMH Métiers d'Art for an artist residency in Singapore’s Heng Long tannery, renowned for its exceptional expertise and know-how in tanning and finishing crocodile leather.
The entirety of his pieces created during his residency as well as several pieces that represent his overall work were showcased at Studio des Acacias in July 2021.
Raphaël Barontini’s SOUKHOS exhibition, the culmination of his LVMH Métiers d'Art artistic residency, was organized in partnership with Reiffers Art Initiatives and with the support of the Mariane Ibrahim Gallery.
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.
L'iconique rouge de la Maison investit le Palais d'Iéna à l’occasion d’un dîner, un spectacle, un concert et enfin une fête pour célébrer la Haute Joaillerie Cartier, le tout orchestré par La Mode En Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.