Brugal - Colección Visionaria
Mazarine Stories unveils Brugal's visionary spirit through "Colección Visionaria", an exclusive and limited edition.
Colección Visionaria Edición 01 is the opening expression in a series of three bottlings created using an innovative and unique barrel-roasting process.
Celebrating cocoa from the Dominican Republic, this roasting process creates a complex, rich and refined rum. A new limited edition product launch for the Brugal rum, including 360 strategy, concept, naming, integrated campaign and digital experience by Mazarine
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Brugal - Maestro Reserva
As part of its long-term collaboration, Mazarine is working with the Brugal rum brand on the international launch of its new Maestro Reserva rum.
360° support, including bottle & packaging design, creation of the new advertising campaign, launch orchestration, social media content strategy, digital experience, as well as the conception of its event experience.
"A MOMENT OF MASTERY, FIVE GENERATIONS IN THE MAKING", a tagline celebrating Brugal's ancestral mastery of the art of rum making for over 135 years, and revealing a new method behind the rum-making process: Dark Aromatic Toasting. Mastering the perfect moment when fire extracts the caramel pearls naturally present in the casks wood, Brugal's maestros roneros reveal a symphony of natural and delicate smoky flavors.
The advertising campaign is unveiled through photo and video content, captured by photographer and director Jean-Baptiste Deguez, highlighting an artistic sculpture, by set designer Pauline Choffe.
Embodying the mastery behind the making of this rum, the sculpture is a poetic metaphor for the unique elaboration process, combining the wood of the barrels, the fire and the pearls of caramel extracted from them. The sculpture and the new Maestro Reserva bottle at its center gradually come to life, revealed like precious art works through a play of light and gradations of the brand's signature blues and golds.
The bottle and case have been designed to embody the Brugal heritage.
Inspired by the Dominican arches that are an inner part of the brand's DNA, the bottle has been designed with a unique concave glass shape, allowing light to shine through and highlighting the juice's amber liquid. The case, with its sober design, is made from 100% recyclable carton, in line with the new challenges of luxury, and has a QR code printed on it, redirecting users to the brand experience.
Balmain - fw24 women
Fall-Winter 2024 Ready-to-Wear Fashion Show in Paris by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.