Cacharel - Amor Amor
Mazarine Digital is partnering with with Cacharel for the international launch of its fragrance, Amor Amor.
Titled #AugmentedLove, the 360° campaign celebrates the iconic fragrance, a symbol of teenage love.
Targeting Gen Z, the 360° campaign includes print visuals, a TV commercial, and 10 digital capsules. Starring Ellen Burton and Jordy Baan, it also highlights three international influencers: Laura Escanes, Patricia Jordan, and Estelle Fritz. They are featured in a multichannel social media program, complemented by a digital activation and a Snapchat filter.
A fully integrated campaign where hero content and amplification assets were conceived and produced simultaneously. The digital ecosystem puts influencers at the heart of the storytelling, tapping into the latest generational trends to drive maximum engagement.
A first for the brand on Musical.ly, even before the platform became TikTok. The campaign was designed for long-term momentum over several months, with a distinctive tone of voice ensuring the authenticity of every secondary piece of content.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.