Cartier - Cultural of Design
For TMALL Super Brand Day, Mazarine Asia Pacific created a campaign for Cartier that blended heritage with innovation, turning a commercial event into a memorable showcase of timeless design.
A constellation of brand ambassadors brought Cartier's iconic designs to life through our series videos, their voices echoing the brand's iconic design and craftsmanship.
The climax of the campaign was the AI-powered livestream—a digital alchemy that transformed design illustrations into mesmerizing visual poetry. By honoring Cartier's past while embracing the future, Mazarine Asia Pacific invited the audiences to embark on a journey through Cartier's creative universe, crafted a memorable chapter in the brand's legendary narrative.
