Cartier - Culture of Design 

Cartier launched its Tmall Super Brand Day campaign in its Tmall flagship store 2nd year anniversary. The campaign is launched in all digital social touchpoints with a series of localized content created by Mazarine Asia Pacific.

It is the first time Cartier promotes its seven icon collections in one campaign to present its culture of design. 

With this initial concept in mind, Mazarine AP came up with a campaign concept and narrative that tell the story of culture of design, from aspects of simple lines, precise shape, perfect proportions and details for each icon piece – Love, Juste un Clou, Trinity, Santos, Tank, Balloon de Bleu, and Panthère.

To fully tell the story in different angles, Mazarine proposed and created different kinds of content for different social communication channels. 

Content videos are created for five celebrities to showcase different iconic pieces. Brand ambassador Li Xian is featured with the iconic Tank watch to showcase the design details.

Continuing the concept of design culture, the livestream presents the story of Cartier's seven iconic pieces reflected in the purity of line, perfection of form and precision of proportion.

To better create the narrative through the livestream, Mazarine Asia Pacific uses Augmented Reality technology in the livestream to vividly present the iconic pieces and their design. The technology provides a seamless and immersive experience for viewers.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.

Van Cleef & Arpels - Alhambra 

Mazarine Stories worked with Van Cleef & Arpels to design and produce campaigns for its Alhambra Spring & Winter collection.

Alhambra, celebrating luck since 1968.

The famed jeweler challenged artists Bocus & Geoffrey to create a new Alhambra campaign that would immerse its audience in a surreal universe while also remaining true to the house's codes. We stepped in to create a film, two key visuals and a social media campaign, which celebrated the House of Van Cleef & Arpels’ emblem and enriched the communication strategy.

Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.

From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.

Amiri - ss25

Spring-Summer 2025 ready-to-wear fashion show in Paris by La Mode en Images. 

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.