Cartier - Culture of Design 

Cartier launched its Tmall Super Brand Day campaign in its Tmall flagship store 2nd year anniversary. The campaign is launched in all digital social touchpoints with a series of localized content created by Mazarine Asia Pacific.

It is the first time Cartier promotes its seven icon collections in one campaign to present its culture of design. 

With this initial concept in mind, Mazarine AP came up with a campaign concept and narrative that tell the story of culture of design, from aspects of simple lines, precise shape, perfect proportions and details for each icon piece – Love, Juste un Clou, Trinity, Santos, Tank, Balloon de Bleu, and Panthère.

To fully tell the story in different angles, Mazarine proposed and created different kinds of content for different social communication channels. 

Content videos are created for five celebrities to showcase different iconic pieces. Brand ambassador Li Xian is featured with the iconic Tank watch to showcase the design details.

Continuing the concept of design culture, the livestream presents the story of Cartier's seven iconic pieces reflected in the purity of line, perfection of form and precision of proportion.

To better create the narrative through the livestream, Mazarine Asia Pacific uses Augmented Reality technology in the livestream to vividly present the iconic pieces and their design. The technology provides a seamless and immersive experience for viewers.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.

Cartier - Le Voyage Recommencé

Mazarine Image unveils the campaign for Maison Cartier's new High Jewelry collection: Le Voyage Recommencé.

"Le Voyage Recommencé", the first stops on an inspired journey embodied by actress Golshifteh Farahani.

A new High Jewelry collection unveiled through an exploration of the craftsmanship and creative registers of the Maison Cartier. Mazarine lends its expertise to the Maison, sublimating exclusive pieces through still lifes, wearable visuals and a film retracing the history and boundless openness of designers and craftsmen.

At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.

Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.

Numéro 244

Numéro 244 of February 2024
Available on shop.numero.com

Issue 244 features fashion series by Jean-Baptiste Mondino, Elina Kechicheva, Fabien Montique, Bruno+Nico, Koto Bolofo and Sofia Sanchez &Mauro Mongiello.

A color of peace, love and purity, white has held a central place in the history of art for centuries. From Bertrand Lavier and Charles Ray to Marina Abramovic and David Hammons, a number of contemporary artists have seized upon this color in their striking works, brought together here in a portfolio.

Awarded the Prix Marcel Duchamp in 2023 and recently exhibited at the Centre Pompidou, artist Tarik Kiswanson shares his inspirations and creative process in an interview.

White is also at the heart of the work of American artist Robert Ryman, whose major retrospective at the Musée de l'Orangerie opens in March. An opportunity to look back at his remarkable work.

Numéro has been a leading media in the world of fashion, contemporary art and culture. 

Numéro magazine creates a unique editorial and visual language blending fashion, beauty, art, and design. Numéro offers three editions: Numéro, Numéro Homme, Numéro Art.