CARTIER - CULTURE OF DESIGN
Cartier launched its Tmall Super Brand Day campaign in its Tmall flagship store 2nd year anniversary. The campaign is launched in all digital social touchpoints with a series of localized content created by Mazarine Asia Pacific.
It is the first time Cartier promotes its seven icon collections in one campaign to present its culture of design.
With this initial concept in mind, Mazarine AP came up with a campaign concept and narrative that tell the story of culture of design, from aspects of simple lines, precise shape, perfect proportions and details for each icon piece – Love, Juste un Clou, Trinity, Santos, Tank, Balloon de Bleu, and Panthère.
To fully tell the story in different angles, Mazarine proposed and created different kinds of content for different social communication channels.
Content videos are created for five celebrities to showcase different iconic pieces. Brand ambassador Li Xian is featured with the iconic Tank watch to showcase the design details.
Continuing the concept of design culture, the livestream presents the story of Cartier's seven iconic pieces reflected in the purity of line, perfection of form and precision of proportion.
To better create the narrative through the livestream, Mazarine Asia Pacific uses Augmented Reality technology in the livestream to vividly present the iconic pieces and their design. The technology provides a seamless and immersive experience for viewers.
Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.
Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.
REPOSSI
Repossi reveals its Serti-Inversé collection through a new campaign signed Mazarine Stories.
Repossi’s Serti-Inversé launch reaffirms its position as a true icon in the jewelry world. Today, it stands out as a creative, daring storefront at Paris’ iconic Place Vendôme.
Photographed by Zoë Ghertner, the campaign unveils a portrait gallery where the intimate meets the mysterious.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
ORVEDA
Mazarine Digital supports the Orveda skincare brand in the redesign of its digital platform : orveda.com.
In collaboration with Mazarine Digital, the Orveda brand offers an augmented digital platform that brings nature in its most sensory shape alongside science to provide a pure and technological brand experience.
Designed by Mazarine Digital, the platform features an aesthetic of simplicity and preciousness to ensure user comfort. Exclusive and personalized online privileges reinforce the level of luxury service offered to customers and meet their most specific needs. The new interface delivers unique, immersive and enriching experiences through informative and technical content around the brand's history and products.
Our 120 experts imagine immersive omni-channel digital experiences.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.