Cartier - Love is red
Cartier celebrates Chinese Valentine’s Day, elevating the festival from a commercial occasion to a cultural dialogue—proving emotion, not just product, drives desire.
Mazarine Asia Pacific crafted a love story through series films and images interwoven with Cartier's iconic creations, transforming exquisite jewelry into powerful emotional totems.
Hero videos and BTS content balance aspirational elegance with authentic behind-the-scenes moments. turns brand’s signature red box into metaphors for love, merging Cartier’s luxury codes with romantic essence.
Other projects
Cartier - Heritage Collection
For Cartier's Heritage Collection, Mazarine Image developed a series of still-life visuals revealing the timeless beauty of the Maison's heritage objects.
Carefully preserved by the Cartier Archives and presented in prestigious international exhibitions, each piece reflects Cartier's artistic vision and remarkable savoir-faire.
Through precise lighting, refined compositions and a contemporary visual language, Mazarine Image celebrates a collection where history continues to inspire the present. The series reveals the material, the detail and the presence of each object, treated as works of art in their own right.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
CARTIER HIGH JEWERLY - « CRAFTMANSHIP »
Mazarine Image pays tribute to CARTIER’s artisanal expertise with its new HAUTE JOAILLERIE collection, reinterpreting the world of “CRAFTMANSHIP” through a variety of shapes and colors.
Mazarine propose une interprétation spontanée et contemporaine, pensée comme une célébration du geste créatif originel. Faisant référence aux pierres taillées et facettées de Cartier ainsi qu’à la palette d’aquarelle que les gouacheurs utilisent, cette série Edito donne vie aux pièces de haute joaillerie de la maison.
Mazarine offers a spontaneous and contemporary interpretation, conceived as a celebration of the original creative act.
Drawing inspiration from Cartier’s cut and faceted gemstones as well as the watercolor palette used by gouache artists, this Edito series brings the house’s fine jewelry pieces to life
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.