CARTIER - PRECIOUS DESIGN
On the occasion of the International Design Fair, Cartier presents in Milan an unexpected exhibition around the Juste un Clou and Ecrou de Cartier collections. A production signed La Mode en Images.
New York artist Desi Santiago imagines a precious garage made entirely of gold for the famous jeweler. When the ordinary becomes precious.
To celebrate this singular convergence of industry and jewelry craftsmanship, Cartier also collaborated with young French visual artist Cerise Doucède. The two installations, exhibited in weightlessness, are each composed of thousands of nails and nuts linked together by invisible wires.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.
VACHERON CONSTANTIN
Mazarine Events is organizing the international launch of Vacheron Constantin's new "Overseas" collection.
First in New York, then in Tokyo, Mazarine Events creates two exceptional events inspired by the same spirit of travel and discovery that animates the world's oldest prestigious watchmaking manufacture.
In New York, Mazarine Events welcomes 300 guests on the High Line, exclusively rented for the occasion, in the heart of the Meatpacking District. To match the event, the agency inaugurates the traveling exhibition "Overseas Tour," a collaboration between Vacheron Constantin and American photographer Steve McCurry of Magnum Photos.
More than 200 VIPs and media personalities from Japan, the Asia-Pacific region, and Europe were then invited to Terrada Souko on Tennozu Island in Tokyo Bay. Mazarine Events partnered with Michelin-starred chef Yamada and Japanese group Metafive to offer guests an exceptional culinary and musical experience.
With 25 talents, Mazarine Events creates and produces tailor-made brand experiences.
Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially.
Dior - The Art of Color
Exhibition of 50 years of images of the Maison Dior in Shanghai by La Mode en Images.
BALMAIN
Balmain unveils the extension of its digital platform The Balmain Spirit designed and produced by Mazarine Digital : www.thebalmainspirit.com
The innovative platform allows users to enter The Balmain Spirit virtual spaces, to discover the history, runway shows, collections and campaigns of the fashion house.
This experience was designed with an aesthetic in line with the brand's codes and visual identity.
Our 120 experts imagine immersive omni-channel digital experiences.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.