CARTIER -
SAVOIR-FAIRE JOAILLERIE
Conception and production of the Savoir-Faire series by Mazarine Image.
Cartier's savoir-faire is part of an ongoing dialogue between designers and artisans, design and materials, style and creation.
Mazarine crystallized this into a concept: what is most important in the « savoir-faire » is the union of the two words.
A first part dedicated to Jewelry was imagined around films and several contents diffused on the social media platforms of the brand.
To go further, we have worked with the Cartier teams to design and produce a series of content dedicated to the House's watchmaking expertise.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
BOUCHERON
Mazarine Asia Pacific launched the year-end campaign for Boucheron, handling content creation and social communication.
In 2019, Mazarine created a series of visuals for Boucheron to capture the mood of the year-end celebration with celebrity Zhou Dongyu and his iconic Four product with a touch of playfulness, confidence and effortless style.
The production package includes a key visual, a video and four behind-the-scenes photos, which are fully used on digital channels in mainland China.
BLU MARBLE
The artist Sebastian Errazuriz presents his latest artwork "blu Marble" as part of a new campaign by the e-cigarette company blu. A production signed Mazarine New York.
A contemplative event production by artist Sebastian Errazuriz through a stream that projects the Earth in real time from space. This work is an echo of the famous "Blue Marble" picture taken during the last Apollo 17 lunar mission.
Sebastian Errazuriz honors this iconic photograph by bringing it to life with a monumental outdoor sculpture that broadcasts a live video of the Earth via a NASA satellite: "blu Marble". Mazarine New York has demonstrated a 360° level of expertise in making this art project visible both on the Lower East Side and on the facade of the New Museum.
For the inauguration, Mazarine held a private launch at Galerie Richard Taittinger featuring the artist and an exhibition documenting the project.
An exclusive celebrity guest on this date is Mike Massimino, former NASA astronaut. Known for being the first person to tweet from space, he shared his unique perspective on "blu Marble."