Cartier - "Through You Experience"
Cartier reveals an augmented reality experience, "Cartier Through You", designed and produced by Mazarine Asia Pacific.
Mazarine Asia Pacific creates the "Cartier Through You" digital experience for the Cartier boutique in Sanya.
A digital game that uses augmented reality technology and offers an experience inspired by the meaning of Cartier numbers, allowing customers to understand the history and culture of the brand.
Van Cleef & Arpels - VR
Mazarine Digital has designed an immersive augmented reality experience for the jewelry House.
An immersive augmented reality app that accompanies the 360° campaign of the 50 years of the Alhambra collection.
Van Cleef & Arpels met with influencers and its VICs in a garden in Marrakech to explore the three worlds imagined in augmented reality for the occasion – “The cat in the tree”, “The fish in the pond” and “The clover field”.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Ferragamo - Curiously Delicious Holiday
Mazarine Digital reinvents the traditional Christmas campaign for the House of Ferragamo: a 360° campaign where the unexpected meets tradition, sprinkled with a generous dose of gourmandise.
The starting point: the enchanting world of The Nutcracker. The twist imagined by the agency? Bringing the iconic puppet to life and placing it at the helm of a wrapping service as unique as it is unexpected, somewhere between a cabinet of curiosities and a buffet overflowing with delectable treats.
Beyond the concept, this campaign pays tribute to the creativity of Salvatore Ferragamo, the house's founder, renowned for crafting shoes from candy wrappers without ever compromising on functionality or relevance. The seasonal selection of leather goods and accessories is showcased through content tailored to diverse communication platforms: delightfully addictive pieces for social platforms like TikTok and Instagram, impactful DOOH videos, and reimagined "unwrapping" classics that highlight the art of whimsical "wrapping." This storytelling is particularly suited for in-store communication.
