Cartier reveals an augmented reality experience, "Cartier Through You", designed and produced by Mazarine Asia Pacific.
Mazarine Asia Pacific creates the "Cartier Through You" digital experience for the Cartier boutique in Sanya.
A digital game that uses augmented reality technology and offers an experience inspired by the meaning of Cartier numbers, allowing customers to understand the history and culture of the brand.
Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.
Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.
Van Cleef & Arpels - VR
Mazarine Digital has designed an immersive augmented reality experience for the jewelry House.
An immersive augmented reality app that accompanies the 360° campaign of the 50 years of the Alhambra collection.
Van Cleef & Arpels met with influencers and its VICs in a garden in Marrakech to explore the three worlds imagined in augmented reality for the occasion – “The cat in the tree”, “The fish in the pond” and “The clover field”.
Our 120 experts imagine immersive omni-channel digital experiences.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
INFILTRÉES - 5 MANIÈRES
D'HABITER LE MONDE
"INFILTRÉES – 5 manières d’habiter le monde" is the second group exhibition of the Reiffers Art Initiatives 2023 Prize.
The exhibition "Infiltrées - 5 manières d'habiter le monde" highlight the artistic process of five emerging artists from the contemporary scene: Meriem Bennani, Han Bing, Bianca Bondi, Binta Diaw and Ser Serpas.
The exhibition invites the five artists to take over the Acacias Art Center - whose new architecture will be revealed on this occasion - to display works that are almost entirely new. Artists who are not content to simply engage with the world, but who work just as hard to reconfigure it aesthetically and conceptually to propose other visions and other ways of making the world, together. At the end of the exhibition, one of them will be awarded the Reiffers Prize. With the support of Mazarine Group and La Mode en Images.
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.