Cartier - "Through You Experience"
Cartier reveals an augmented reality experience, "Cartier Through You", designed and produced by Mazarine Asia Pacific.
Mazarine Asia Pacific creates the "Cartier Through You" digital experience for the Cartier boutique in Sanya.
A digital game that uses augmented reality technology and offers an experience inspired by the meaning of Cartier numbers, allowing customers to understand the history and culture of the brand.
Boucheron - Livestream
Boucheron entrusted the creation of a livestream to Mazarine Asia Pacific as part of the campaign for the opening of the brand's Tmall store.
The livestream delivers a rich storytelling of the Maison, brand heritage, and the iconic Vendome 26 landmark.
It also tells the story of Boucheron’s signature collections and creative inspirations behind. Two livestream room settings brought diversity to the livestreaming, celebrity guests presented the product with casual talks and showcase, and Key Opinion Leaders showcased the product styling and how-to-wear in a fitting room background.
Palais de Tokyo - Do Disturb
VIVANTO, ARTER's subsidiary specializing in the production of live shows and performances, is co-producing the Do Disturb festival at the Palais de Tokyo.
Do Disturb collaborates with some of the world's most dynamic performance and live arts festivals: Actoral, Camping-CND Centre National de la Danse, Festival DDD-Dias da Dança, Nuits Sonores, Santarcangelo Festival, TBA - Time-Based Art Festival.
Alongside this invitation to festivals, the Palais de Tokyo invites French and foreign artists to create and present their most exciting ideas and projects.
ARTER produces exhibitions and major artistic events for cultural institutions, local authorities and major luxury brands.
ARTER is a European agency with an international reach, promoting responsible, resilient culture with impact. A pioneer in the art production, the agency has been helping artists and players in the arts and culture sector to realize their projects for the past 20 years.