Chanel - Codes Couleur

On the occasion of the release of the limited edition Codes Couleur for summer 2023, Mazarine Digital and Chanel have co-imagined an interactive and immersive experience.

The Codes Couleur campaign highlights the uniqueness and unbelievability of Chanel color, with a range of accessories in 9 exclusive colors.

To explore the Chanel colors, we've designed and developed a color navigation system, allowing users to discover each color one by one and decode its code. Users are also invited to manipulate and zoom in on each product to appreciate its details. The experience is available in over 30 countries, directly on the Chanel website.

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.

Chanel - Chanel Holiday

For the 2022 Christmas “Ask for the Moon” campaign, Mazarine Digital and Chanel co-imagined a fun and interactive experience.

Like every year, Chanel celebrates Christmas with elegance and wishes to immerse its audience in a new universe.

For this activation we accompany Chanel in the creation of a mini video game as well as a gift generator. Accessible in more than 30 countries on the Maison’s website, users take on the role of explorers and embark on a new kind of space adventure. Accompanied by the song "Kelly Watch The Stars" by the group Air, this experience anchored in the world of video games is a first for Maison Chanel.

Hugo Boss - Boss Bottled Triumph Elixir

Hugo Boss unveils a new digital campaign, BOSS Bottled Triumph Elixir, designed, directed and produced by Mazarine Stories. 

Mazarine Digital partners Hugo Boss for the launch of its limited edition BOSS Bottled Triumph Elixir. 

With this digital campaign featuring three leading international footballers - Phil Foden (UK), Kai Havertz (DE) and Eduardo Camavinga (FR) - in an impactful graphic universe, Mazarine and BOSS Bottled celebrate the triumphant spirit of the limited edition BOSS Bottled Triumph Elixir. 

Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.

From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.