Chanel - Codes Couleur
On the occasion of the release of the limited edition Codes Couleur for summer 2023, Mazarine Digital and Chanel have co-imagined an interactive and immersive experience.
The Codes Couleur campaign highlights the uniqueness and unbelievability of Chanel color, with a range of accessories in 9 exclusive colors.
To explore the Chanel colors, we've designed and developed a color navigation system, allowing users to discover each color one by one and decode its code. Users are also invited to manipulate and zoom in on each product to appreciate its details. The experience is available in over 30 countries, directly on the Chanel website.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Chanel - Chanel Holiday
For the 2022 Christmas “Ask for the Moon” campaign, Mazarine Digital and Chanel co-imagined a fun and interactive experience.
Like every year, Chanel celebrates Christmas with elegance and wishes to immerse its audience in a new universe.
For this activation we accompany Chanel in the creation of a mini video game as well as a gift generator. Accessible in more than 30 countries on the Maison’s website, users take on the role of explorers and embark on a new kind of space adventure. Accompanied by the song "Kelly Watch The Stars" by the group Air, this experience anchored in the world of video games is a first for Maison Chanel.
Balmain - ss24 women
Spring-Summer 2024 Ready-to-Wear Fashion Show in Paris by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.