Chanel - Codes Couleur
On the occasion of the release of the limited edition Codes Couleur for summer 2023, Mazarine Digital and Chanel have co-imagined an interactive and immersive experience.
The Codes Couleur campaign highlights the uniqueness and unbelievability of Chanel color, with a range of accessories in 9 exclusive colors.
To explore the Chanel colors, we've designed and developed a color navigation system, allowing users to discover each color one by one and decode its code. Users are also invited to manipulate and zoom in on each product to appreciate its details. The experience is available in over 30 countries, directly on the Chanel website.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Chanel - Chanel Tweed
Chanel's signature fabric is at the heart of this interactive experience celebrating the limited edition of Les 4 Ombres Tweed produced by Mazarine Digital.
In multiple universes, four experiences immerse us in Tweed Mania, the latest limited edition of Chanel Beauty.
For the House of Chanel, tweed is an infinite source of possibilities that offers limitless creative freedom. Chanel's Makeup Creation Studio was inspired by the iconic fabric to reinvent Les 4 Ombres in a limited edition.
Tweed Mania doesn't just stop at makeup, it extends to the everyday objects that surround us: phones, polaroids, magazines and even clocks.
To immerse ourselves in this universe, we designed and developed four digital activations, which in turn invite us into a narrative where Tweed is the key word. An immersive stroll to discover the harmonies between a virtual try-on module, the discovery of the product in augmented reality and its tutorial videos. Say Tweed!
Loewe Technology – Klang audio campaign
Loewe Technology unveils its 360 campaign with Kylian Mbappé, conceived, produced and directed by Mazarine Stories and Mazarine Digital.
Mazarine Stories and Mazarine Digital, in their first 360 campaign collaboration with the German brand, have chosen Kylian Mbappé as the perfect embodiment of their vision.
In the elegant and graphic world of the Klang audio products collection, Kylian Mbappé lets himself get carried away by the rich sound experience and interacts with the music. In a voiceover, he invites the audience to participate in this new journey: "Sync with everything in your life; it's an ongoing process. Embrace the journey, stay true to your values, and celebrate the sensations you create every day". It was also an opportunity to unveil the brand's new Synchronicity concept: Syncing design, technology, craftsmanship, and emotions together to offer a life in sync. The campaign comes to life through photos and videos orchestrated on social and paid.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.