Chanel fait son Numéro
Special issue on the occasion of the Chanel exhibition at the ephemeral Grand Palais in Paris.
In this special issue: an imaginary interview with Coco Chanel, the iconic designer, founder of the House Chanel; Lily-Rose Depp, fascinating actress, muse and friend of the House Chanel, is photographed as a glamorous heroine by Jean-Baptiste Mondino.
Also, Marion Cotillard, Oscar-winning star, in the firmament of the 7th art, poses in front of the lens of Boo George; timeless idol, Vanessa Paradis evokes her passion for the theater; The sublime actress Marine Vacth embodies French elegance par excellence for photographer Dominique Issermann; the model Vittoria Ceretti, with her magnetic beauty, inspires photographer Sølve Sundsbø; Bastian Woudt, Elina Kechicheva, Koto Bolofo, Jean-Baptiste Mondino, Mario Palmieri, evoke different facets of Chanel in their series of images.
Other projects
Chanel - Codes Couleur
On the occasion of the release of the limited edition Codes Couleur for summer 2023, Mazarine Digital and Chanel have co-imagined an interactive and immersive experience.
The Codes Couleur campaign highlights the uniqueness and unbelievability of Chanel color, with a range of accessories in 9 exclusive colors.
To explore the Chanel colors, we've designed and developed a color navigation system, allowing users to discover each color one by one and decode its code. Users are also invited to manipulate and zoom in on each product to appreciate its details. The experience is available in over 30 countries, directly on the Chanel website.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Chanel - Chanel Holiday
For the 2022 Christmas “Ask for the Moon” campaign, Mazarine Digital and Chanel co-imagined a fun and interactive experience.
Like every year, Chanel celebrates Christmas with elegance and wishes to immerse its audience in a new universe.
For this activation we accompany Chanel in the creation of a mini video game as well as a gift generator. Accessible in more than 30 countries on the Maison’s website, users take on the role of explorers and embark on a new kind of space adventure. Accompanied by the song "Kelly Watch The Stars" by the group Air, this experience anchored in the world of video games is a first for Maison Chanel.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.