Christian Louboutin - Louboutin.com
Christian Louboutin’s new digital platform, a hotbed of creation and the wildest fantasies, by Mazarine Digital.
At Christian Louboutin, the iconic red soled shoe is just the beginning of the journey. It’s a desire-producing factory, the birthplace of icons and a wondrous place where novelties are just waiting to be discovered.
We redesigned and developed a new ecommerce platform christianlouboutin.com with a fresh editorial strategy and a signature tone of voice to entice visitors to discover this unique world. An immersive experience where we are guided through key moments in the House’s history and heritage, which link back to the designer’s vision and iconic collections.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Balmain - The Balmain Spirit
This experience was designed in line with the brand's visual identity and codes.
The innovative platform allows users to enter The Balmain Spirit virtual spaces, to discover the history, runway shows, collections and campaigns of the fashion house.
Numéro Art 13
For its 13th edition, Numéro art unveils its new graphic identity and rubrics, and invites 13 international artists to create 13 original designs.
There's also a no-holds-barred interview with icon Marina Abramovic, who has just opened her retrospective at London's Royal Academy. Another major figure, American artist Theaster Gates, accompanies this issue with his moving exhibition at LUMA Arles, and opens the doors of his Chicago studio to us. Numéro art also followed the iconoclastic and rebellious Lili Reynaud-Dewar as she took over the Palais de Tokyo this autumn.
On the cover of this special Issue 13, Mohamed Bourouissa and the duo formed by legendary American artist Lorna Simpson and French artist Gaëlle Choisne.
The Franco-Algerian is one of the most respected artists of his generation. Celebrated this season at two French museums, he recently presented his first stage production. As for Lorna Simpson, she takes on the role of mentor to Gaëlle Choisne and accompanies her for an exhibition of Reiffers Art Initiatives at the Acacias Art Center during Paris + by Art Basel.