Christian Louboutin - Louboutin.com
Christian Louboutin’s new digital platform, a hotbed of creation and the wildest fantasies, by Mazarine Digital.
At Christian Louboutin, the iconic red soled shoe is just the beginning of the journey. It’s a desire-producing factory, the birthplace of icons and a wondrous place where novelties are just waiting to be discovered.
We redesigned and developed a new ecommerce platform christianlouboutin.com with a fresh editorial strategy and a signature tone of voice to entice visitors to discover this unique world. An immersive experience where we are guided through key moments in the House’s history and heritage, which link back to the designer’s vision and iconic collections.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Chanel - Chanel.com
Mazarine Digital worked side-by-side with Chanel to design a digital platform that reflects the House’s inspiring world through a unique experience.
Our dedicated team worked closely with the brand on every aspect from editorial expression to technical development and digital platform maintenance.
This interactive and accessible digital showcase is constantly updated with the House’s new collections and highlights.
La Collection Rabanne
Mazarine Pascalie Design designs La Collection Rabanne: 6 exclusive high perfumery fragrances.
A radical, modern and precious design that celebrates history and savoir-faire, inspired by the codes of Calandre, the House's first fragrance.
This unprecedented collection features a new sculptural, modern bottle, encircled in metal and signed with the brand's emblem. New creations that celebrate Rabanne's unconventional history with new olfactory signatures.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.