Clarins - Chinese New Year 

Clarins is celebrating the Chinese New Year with the launch of a press, poster, retail and digital campaign by Mazarine Asia Pacific.

Clarins has entrusted Mazarine Asia Pacific with the design and implementation of its first campaign specially designed for the Chinese New Year.

The skin care products' campaign focuses on the relationship between embroidery, the spearhead of traditional Chinese craftsmanship, and Clarins' expertise and creativity.
A modern twist on the visual codes of the Chinese New Year, focused on enchantment in a fairy-tale visual universe.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.

Shu Uemura

Mazarine Asia Pacific supports the brand from the creative conception to production of the social content.

A campaign composed of films and visuals, embodied by the brand ambassadors Wang Yibo and Kiki, shot for the first time in China.

Loewe - Crafted World - Shanghai 

Loewe's first major exhibition, curated by Jonathan Anderson and produced by La Mode en Images, opens at the Shanghai Exhibition Center. 

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.