Clarins - Chinese New Year
Clarins is celebrating the Chinese New Year with the launch of a press, poster, retail and digital campaign by Mazarine Asia Pacific.
Clarins has entrusted Mazarine Asia Pacific with the design and implementation of its first campaign specially designed for the Chinese New Year.
The skin care products' campaign focuses on the relationship between embroidery, the spearhead of traditional Chinese craftsmanship, and Clarins' expertise and creativity.
A modern twist on the visual codes of the Chinese New Year, focused on enchantment in a fairy-tale visual universe.
René Furterer - Ivive
A 360° campaign for the launch of René Furterer's new 100% natural plant-based hair color, Ivive by Mazarine Stories.
For its 60th anniversary, René Furterer explored untrodden territory and breathed fresh life into the brand. We helped the brand write the next chapter by redefining the brand platform with a completely new approach: "Proud to be Natural", an ode to all natural beauty.
We brought the motto to life with a 360° campaign sharing content across the brand's social media platforms. Our content factory produced a hero movie, tutorial videos, behind the scenes visuals and key brand visuals. We also created a launch press kit and organized a press event to promote the brand's repositioning.
The immersive visual universe represents the richness of colors coming from nature, untouched by man. A true dialogue between colors, natural materials and hair.
For the brand, this new hair color is a rebirth and a source of life and blossoming. With diverse visuals, René Furterer can truly speak to each of its targets ౼ with content for professionals or more inspirational images for consumers. The CSR content serves as a common thread throughout the three waves of the launch.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
A meeting with the irresistible French actress Adèle Exarchopoulos, currently starring in the film Un métier sérieux and soon in the Netflix comedy Voleuses.
Also featured: an interview with Daniel Lee, the talented British designer recently appointed head of Burberry; Sevdaliza, a magnetic singer with a thousand metamorphoses; supermodel Malgosia Bela, the focus of a book featuring the most iconic images of her career; Paul Kircher, the new revelation of French cinema in the film Le Règne animal; a zoom on American artist Mike Kelley, exhibited at the Bourse de commerce this autumn; and fashion series by Jean-Baptiste Mondino, Matthias Vriens, Damien Krisl, Hördur Ingason, BJARNE x TAKATA, Yulia Gorbachenko and Julien Vallon.