CLARINS - CHINESE NEW YEAR
Clarins is celebrating the Chinese New Year with the launch of a press, poster, retail and digital campaign by Mazarine Asia Pacific.
Clarins has entrusted Mazarine Asia Pacific with the design and implementation of its first campaign specially designed for the Chinese New Year.
The skin care products' campaign focuses on the relationship between embroidery, the spearhead of traditional Chinese craftsmanship, and Clarins' expertise and creativity.
A modern twist on the visual codes of the Chinese New Year, focused on enchantment in a fairy-tale visual universe.
Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.
Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.
Mazarine Asia Pacific supports the brand from the creative conception to production of the social content.
A campaign composed of films and visuals, embodied by the brand ambassadors Wang Yibo and Kiki, shot for the first time in China.
A conversation between Dior Men’s artistic director Kim Jones and Cyrill Putsch, designer and founder of the project Parley for the Oceans, on their beachwear collection made in upcycled plastic.
Also featured, pop star Kim Petras, first transgender woman to receive a Grammy Award ; South African singer Tyla, whose music intertwine amapiano and 2000’s R’n’B ; singer-songwriter and actress Rina Sawayama, who stars in John Wick - Chapter 4 ; French duo Ascendant Vierge’s flamboyant and mystical techno ; an exclusive interview with choreographer Benjamin Millepied, who will soon unveil his movie Carmen in theaters ; young comedian Fleur Geffrier, starring in series Les Gouttes de Dieu ; the Basquiat x Warhol big exhibition at Fondation Louis Vuitton ; and fashion editorials by Txema Yeste, Ben Hassett, Sofia et Mauro, Kenny Germé, Bruno+Nico Van Mossevelde and Julien Vallon.
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