A virtual showroom for the Spring-Summer 2021 collection conceived by Mazarine Digital.
We imagined and brought to life an immersive digital experience to introduce the brand’s new collection to customers and the press.
This virtual showroom invites visitors to take a pastoral stroll through the brand's flagship store, with splashes of seasonal colors and exclusive content.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Eilish™ - Billie Eilish Fragrances
The artist launches her Eilish™ brand with a 360° campaign for her first eponymous fragrance by Mazarine Digital and Mazarine New York.
For the launch of pop icon Billie Eilish’s perfume, we helped the singer-songwriter design and produce her first advertising campaign.
We also developed her e-commerce platform around a unique user experience in which the perfume bottle, in the shape of the artist’s bust, serves as a 3D menu.
Mazarine Pascalie Design supports Aberlour in defining and expressing its new brand platform in France.
In its quest for premiumization, Aberlour, a single malt from the Pernod Ricard group, called on Mazarine Pascalie Design to develop a new sustainable platform that would resonate with the aspirations of its target audience and the heritage of Scottish single malt.
A new brand platform translated into a signature, a press visual, a press kit and an event allowing specialized journalists to live the brand experience on the Aberlour site in Scotland.
"Aberlour, generous by nature since 1879". A signature that illustrates both the value of generosity specific to the brand and the importance of nature where the Aberlour distillery is located. Since 1879, this virtuous link between the distillery and nature, its land and its community is what makes Aberlour single malt so special.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Reiffers Art Initiatives - Mentoring Exhibition 2023
The third exhibition of the Reiffers Art Initiatives mentoring program at Paris + by Art Basel.
Lorna Simpson mentors artist Gaëlle Choisne for the third exhibition resulting from the 2023 mentorship, presented at the Acacias Art Center on the occasion of Paris + by Art Basel.
For this latest edition of its Mentoring Program, Reiffers Art Initiatives is presenting an exhibition by artist Gaëlle Choisne, accompanied by her mentor Lorna Simpson - a pioneer in the 80s of conceptual photography that closely links text and image - whose work has been exhibited in numerous prestigious art institutions and events, including the Venice Biennale in 1990.
Gaëlle Choisne is a French artist based in Paris. The artist likes to cross intellectual and artistic disciplines. Singing, music, sculpture, videos, debates and voodoo rites.
Gaëlle Choisne's artistic approach is guided by multiple inspirations. In her installations, created at the crossroads of sculpture and photography, she evokes her relationship with her Haitian origins. Represented by Galerie Air de Paris, the artist has already exhibited internationally, notably in London, Kyoto and the United States.
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.