Delvaux- Le Madame
Mazarine Digital introduced the newest edition of the House's iconic bag: Le Madame.
The bag transforms into a life-sized, connected and virtual swing.
We created a unique retail experience at a pop-up at the Le Bon Marché. As part of the "Geek, but Chic" tech exhibition, this new shopping adventure echoed Delvaux's surrealist heritage. As visitors grasped the chains, they embarked on a poetic journey into the heart of the brand's Belgian roots, featuring four immersive 3D videos. Based on the success of the Paris event, the pop-up rolled out at various retail locations around the world.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Balmain - The Balmain Spirit
This experience was designed in line with the brand's visual identity and codes.
The innovative platform allows users to enter The Balmain Spirit virtual spaces, to discover the history, runway shows, collections and campaigns of the fashion house.
A meeting with the irresistible French actress Adèle Exarchopoulos, currently starring in the film Un métier sérieux and soon in the Netflix comedy Voleuses.
Also featured: an interview with Daniel Lee, the talented British designer recently appointed head of Burberry; Sevdaliza, a magnetic singer with a thousand metamorphoses; supermodel Malgosia Bela, the focus of a book featuring the most iconic images of her career; Paul Kircher, the new revelation of French cinema in the film Le Règne animal; a zoom on American artist Mike Kelley, exhibited at the Bourse de commerce this autumn; and fashion series by Jean-Baptiste Mondino, Matthias Vriens, Damien Krisl, Hördur Ingason, BJARNE x TAKATA, Yulia Gorbachenko and Julien Vallon.