Delvaux- Le Madame

Mazarine Digital introduced the newest edition of the House's iconic bag: Le Madame.

The bag transforms into a life-sized, connected and virtual swing.

We created a unique retail experience at a pop-up at the Le Bon Marché. As part of the "Geek, but Chic" tech exhibition, this new shopping adventure echoed Delvaux's surrealist heritage. As visitors grasped the chains, they embarked on a poetic journey into the heart of the brand's Belgian roots, featuring four immersive 3D videos. Based on the success of the Paris event, the pop-up rolled out at various retail locations around the world.

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.

Off-White - Imaginary TV

Off White launches Imaginary TV, an experiential and inclusive interface to explore the Spring-Summer 2021 collection, by Mazarine Digital. 

"The idea of "Imaginary TV" stems from a poetic vision for and of the evermore virtual world – I want to connect and generate a global network and bring together creativity while catalyzing a range of emotions. We’re living in a world and at a time that is already largely digitally native."

— Virgil Abloh

During the global pandemic, we worked with Off-White™ to present its new SS21 collection designed with Creative Intelligence. The digital platform allows the public to immerse themselves in a 90' design experience orchestrated around the online fashion show, exclusive artistic performances and content from artistic director Virgil Abloh. The platform is powered by the Smart Player™, a Mazarine technology for streaming live or replayed content.

Loewe - Crafted World - Shanghai 

Loewe's first major exhibition, curated by Jonathan Anderson and produced by La Mode en Images, opens at the Shanghai Exhibition Center. 

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.