DIOR - CRM PROGRAM

The Mazarine Image and Mazarine Digital teams collaborate in the design and implementation of the CRM ecosystem and loyalty program.

We support Dior Parfum & Beauté in the construction of its CRM strategy, from the design and publishing of its journal to the writing and creation of newsletters. 

An omnichannel program without a physical loyalty card.

At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.

Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.

GUERLAIN

Design and production of the Guerlain beauty magazine by Mazarine Image.

Design and production of the Guerlain beauty magazine.

We worked with the House to produce its beauty magazine, published as part of its CRM communication in France and internationally during peak seasons.

Dom Perignon x Jean-Michel Basquiat

Mazarine New York collaborated with Dom Pérignonto unveil the Vintage 2015 special edition tribute to Jean-Michel Basquiat with a celebratory party at The Brant Foundation in NYC.

Dom Pérignon unveils its special Basquiat-inspired edition during an exclusive evening in New York. 

The evening honored Basquiat’s enduring legacy with Dom Pérignon champagne flowing throughout, an exclusive showcase of nightlife Polaroids by photographer Maripol, and a live jazz performance by Onyx Collective followed by a high-energy DJ set by Justin Strauss.

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.