Dior - Dior.com
We set out to create an online experience that reflects Dior’s history and heritage while driving adoption.
Our collaboration with the House of Dior began in 2009 with the creation and development of the Christian Dior Couture website. Since then, we have been working together to enrich and adapt the platform according to the latest trends and innovations, in a constant effort to improve, create and innovate. With these goals in mind, we suggested merging the Dior Couture and Dior Beauté sites, bringing together nine product categories under one roof and sparking creative and technological synergies. At the same time, we defined the iconographic guidelines and shot 1,800 products sold on the e-commerce platform.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Chanel - Chanel Tweed
Chanel's signature fabric is at the heart of this interactive experience celebrating the limited edition of Les 4 Ombres Tweed produced by Mazarine Digital.
In multiple universes, four experiences immerse us in Tweed Mania, the latest limited edition of Chanel Beauty.
For the House of Chanel, tweed is an infinite source of possibilities that offers limitless creative freedom. Chanel's Makeup Creation Studio was inspired by the iconic fabric to reinvent Les 4 Ombres in a limited edition.
Tweed Mania doesn't just stop at makeup, it extends to the everyday objects that surround us: phones, polaroids, magazines and even clocks.
To immerse ourselves in this universe, we designed and developed four digital activations, which in turn invite us into a narrative where Tweed is the key word. An immersive stroll to discover the harmonies between a virtual try-on module, the discovery of the product in augmented reality and its tutorial videos. Say Tweed!
Casablanca - ss24 women
Spring-Summer 2024 Ready-to-Wear Fashion Show in Paris by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.