Dior - Dior.com

Design and maintenance of the dior.com digital ecosystem by Mazarine Digital.

We set out to create an online experience that reflects Dior’s history and heritage while driving adoption. 

 

Our collaboration with the House of Dior began in 2009 with the creation and development of the Christian Dior Couture website. Since then, we have been working together to enrich and adapt the platform according to the latest trends and innovations, in a constant effort to improve, create and innovate. With these goals in mind, we suggested merging the Dior Couture and Dior Beauté sites, bringing together nine product categories under one roof and sparking creative and technological synergies. At the same time, we defined the iconographic guidelines and shot 1,800 products sold on the e-commerce platform.

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.

Chanel - Codes Couleur

On the occasion of the release of the limited edition Codes Couleur for summer 2023, Mazarine Digital and Chanel have co-imagined an interactive and immersive experience.

The Codes Couleur campaign highlights the uniqueness and unbelievability of Chanel color, with a range of accessories in 9 exclusive colors.

To explore the Chanel colors, we've designed and developed a color navigation system, allowing users to discover each color one by one and decode its code. Users are also invited to manipulate and zoom in on each product to appreciate its details. The experience is available in over 30 countries, directly on the Chanel website.

Balenciaga - Spring 2025 - Shanghai

Balenciaga unveils Demna's Spring 2025 Collection during a fashion show on the rooftop of Shanghai's Pudong Art Museum, produced by La Mode en Images. 

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.