Dior - Holiday
Mazarine Digital supported Dior on the digital implementation of its most enchanting season : Dior Holiday.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Chanel - Factory 5
To celebrate the 100th anniversary of the iconic N°5, Mazarine Digital co-create with Chanel the iconic experience Chanel Factory 5.
To celebrate its emblematic fragrance Chanel No. 5, Chanel created an ephemeral collection that derives from the famous fragrance. Seventeen limited edition products were inspired by everyday objects, to remind us that wearing No. 5 transforms the ordinary.
For the occasion, we created a unique and immersive digital experience. An e-commerce platform based on WebGL real time 3D technology that allows the visitor to take control of the camera and discover the 17 limited edition products, either via the 5 zones of the factory or via the product pages. Hence, all products had the possibility to be discovered in augmented reality. This project won the Grand Prix Stratégies du Luxe in December 2021.
Reiffers Art Initiatives - Mentoring Exhibition 2023
The third exhibition of the Reiffers Art Initiatives mentoring program at Paris + by Art Basel.
Lorna Simpson mentors artist Gaëlle Choisne for the third exhibition resulting from the 2023 mentorship, presented at the Acacias Art Center on the occasion of Paris + by Art Basel.
For this latest edition of its Mentoring Program, Reiffers Art Initiatives is presenting an exhibition by artist Gaëlle Choisne, accompanied by her mentor Lorna Simpson - a pioneer in the 80s of conceptual photography that closely links text and image - whose work has been exhibited in numerous prestigious art institutions and events, including the Venice Biennale in 1990.
Gaëlle Choisne is a French artist based in Paris. The artist likes to cross intellectual and artistic disciplines. Singing, music, sculpture, videos, debates and voodoo rites.
Gaëlle Choisne's artistic approach is guided by multiple inspirations. In her installations, created at the crossroads of sculpture and photography, she evokes her relationship with her Haitian origins. Represented by Galerie Air de Paris, the artist has already exhibited internationally, notably in London, Kyoto and the United States.
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.