Dior x Saks - New York

Dior brings its 'Carousel of Dreams' to life at Saks in New York. Opening ceremony and light show by La Mode en Images.

The House took over the New York department store to mark the 70th anniversary of their collaboration and celebrate the year-end festivities.

For the occasion, a monumental, never-before-seen work of art was installed on the façade of the building: a 35-metre-high wheel overlooking the prestigious Fifth Avenue, on which Dior chose to display the symbols beloved of its founder. Launched with a performance by 60 dancers from the Martha Graham Dance Company, the operation is enhanced each evening by a series of original lighting effects.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.

Roger Vivier - Maison Vivier 

Presentation of the new Roger Vivier Spring-Summer 2023 collection at the Maison Vivier by Mazarine Events.

With 25 talents, Mazarine Events creates and produces tailor-made brand experiences.

Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially. 

Marc Jabobs - The Tote Bag

Mazarine New York partnered with Marc Jacobs to bring The Tote Bag to life in New York City. 

Mazarine partnered with Marc Jacobs to bring the iconic tote bag to life in New York City.

The larger-than-life, 27' tall 25' wide inflatable towered over passerby's for 2 days on September 16th & 17th on the iconic Ludlow street in the Lower East Side of Manhattan. 

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.

Ardazaei - Haute Couture fw24

Haute Couture Fall-Winter 2024 fashion show in Paris by La Mode en Images.