Diptyque
Mazarine Design supports Diptyque in redesigning its gifting identity, providing an institutional expression that stays true to the brand’s elegance and heritage.
The project focuses on simplifying the graphic codes and strengthening the consistency of the materials. From shopping bags to gift wrap, and including tissue papers, every detail reflects a balance between refinement and legibility, while staying true to Diptyque’s unique DNA.
Colors, textures, and materials have been reimagined to create an identity that is both contemporary and timeless. Every gesture, from unboxing the set to using the accessories, becomes a sensory and aesthetic experience, true to the poetic and elegant spirit of the house.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.