Evento

Evento is a multi-disciplinary biennial event organized by the city of Bordeaux, for which ARTER is the general coordinator and delegated producer. 

Evento is a new type of artistic event, taking the form of a movement that involves the whole city, in a profusion of projects conceived by numerous international artists to take a new look at the city.

It's an extraordinary encounter between personalities representing more than ten artistic disciplines, an urban itinerary that brings the works and their creators to all audiences, whether contemporary art lovers or simple passers-by. At the crossroads of cultures and artistic disciplines, it's also a reflection on a renovated city, a UNESCO World Heritage Site, open to experimentation.

ARTER produces exhibitions and major artistic events for cultural institutions, local authorities and major luxury brands.

ARTER is a European agency with an international reach, promoting responsible, resilient culture with impact. A pioneer in the art production, the agency has been helping artists and players in the arts and culture sector to realize their projects for the past 20 years. 

Nuit Blanche 2024

ARTER is executive producer of the 22nd edition of Nuit Blanche in Paris. 

In 2024, the 22nd edition of Nuit Blanche took place in Paris. 

All night long, the streets vibrated to the rhythms of music, dance, theater and sport, with performances based on Olympic disciplines such as breakdance, skateboarding and fencing. Over 200 artistic proposals were presented throughout this unforgettable night.

Vacheron Constantin - Overseas Tour 

Mazarine Events is organizing the international launch of Vacheron Constantin's new "Overseas" collection.

First in New York, then in Tokyo, Mazarine Events creates two exceptional events inspired by the same spirit of travel and discovery that animates the world's oldest prestigious watchmaking manufacture.

In New York, Mazarine Events welcomes 300 guests on the High Line, exclusively rented for the occasion, in the heart of the Meatpacking District. To match the event, the agency inaugurates the traveling exhibition "Overseas Tour," a collaboration between Vacheron Constantin and American photographer Steve McCurry of Magnum Photos.

More than 200 VIPs and media personalities from Japan, the Asia-Pacific region, and Europe were then invited to Terrada Souko on Tennozu Island in Tokyo Bay. Mazarine Events partnered with Michelin-starred chef Yamada and Japanese group Metafive to offer guests an exceptional culinary and musical experience.

With 25 talents, Mazarine Events creates and produces tailor-made brand experiences.

Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially. 

Prada Beauty - Prada Paradoxe Virtual Flower Lab

Mazarine New York partnered with Prada Beauty to unveil the Prada Paradoxe Virtual Flower Lab during NYFW. 

The immersive pop-up invited guests on a tech-forward, multi-sensory journey, revealing the infinite facets of Prada’s new iconic fragrance, Paradoxe Virtual Flower. 

Blending Prada’s signature elegance with cutting-edge innovation, the experience came to life through a series of unique interactive moments that captivated and enchanted at every turn.

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.