Explora Journeys
Mazarine supports Explora Journeys, the luxury cruise line owned by the MSC Group, in its social media strategy, platform management, activation design, and the upcycling of social content.
Explora Journeys offers immersive experiences embodied by the Ocean State of Mind — a refined yet simple luxury, a mindset exalted by the sea, as elusive as it is sought after.
The agency also supports the brand in the development of its activations, from concept to content strategy, orchestration, and creation (including upcycling and the use of AI), as illustrated by its presence at the 2025 Monaco Formula 1 Grand Prix.
An opportunity for Explora Journeys to offer its guests the thrill and adrenaline of the Grand Prix, blended with the calm and serenity of the ocean — where two extraordinary worlds meet.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.