Ferragamo - Back to Earth
For its very first capsule collection crafted from sustainable materials, Ferragamo partnered with Mazarine Digital to imagine a global campaign as a collaboration with the Earth—where fabric, raw matter and nature converge into a reimagined Tuscan landscape, the brand’s iconic terrain of expression.
Conceived as a bold act of commitment, the campaign was launched on Earth Day. It celebrates the planet and the raw materials it provides, Ferragamo’s dedication to local sourcing across Italy, and the regenerative beauty of nature. It also highlights the innovation and craftsmanship that bring the collection to life.
Inspired by the capsule’s proprietary motif, unique landscapes were imagined, projected and animated—giving rise to a singular visual narrative. A story that goes beyond clothing or accessories, brought to life through a manifesto film and immersive photographic series created for the Back to Earth collection: a campaign that blends educational and inspirational content, designed to immerse clients in the brand’s sustainable vision.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.